Event Manager: Add an Event

Last updated

November 11, 2026

You add an event by picking it from B2Brain's shared event list. You create a new event only when the list does not have it. Searching first keeps one record per event, so leads from every team land in the same place.

See your calendar

Open Events in the left menu. The Managed by me tab lists the events you run. The All company events tab lists every event anyone at your company runs. Each row shows the event's dates, location, team size, lead count and status, such as Upcoming or Past. Use the search box or the status filter to find an event fast.

The Events page in B2Brain, showing the Managed by me tab with event dates, locations, team size, leads and status

Pick an event from B2Brain's list

  1. On the Events page, click + Add event.
  2. Type the event's name or its short label in the search box. For example, type "issa" to find ISSA Show North America.
  3. Check the dates and the label on each result. Many shows run every year, so the same name can appear once per year.
  4. Click Select next to the right event.
The Add an event dialog, with search results for ISSA showing one entry per year

Events you already have are marked in green instead of showing Select. On your calendar means you manage it. On your company's calendar means a colleague already added it, so you do not need to add it again.

Search results marking events already on your calendar or your company's calendar in green

Choose who is going

After you click Select, B2Brain shows the event's dates, location and website. These details come from B2Brain's shared list and cannot be changed. If they are wrong for you, click Back and create a new event instead.

Under Who is going?, click a name to add that person, or search your team by name. People you add move to the bottom as tags. Click the x on a tag to remove them. This step is optional. You can also assign people later from the event page. Click Add event to finish.

The Who is going step, with four team members selected as tags before adding the event

Create a new event

If your event is not in the list, click + Create a new event at the bottom of the search dialog. Fill in the form and click Create event.

FieldRequiredWhat to enter
Event nameYesThe full public name, with the year. Example: Acme Partner Summit 2027.
LabelYesA short code your team will recognise. Example: APX for Acme Partner Summit.
WebsiteNoThe event's official web address.
Start date and End dateYesPick both from the calendar. The date format follows your computer's settings.
CityYesStart typing and pick the city from the suggestions.
StateNoAdd it for events in the United States, so the location reads clearly.
CountryYesThe country where the event takes place.

The new event goes onto your calendar. It also joins B2Brain's shared event list, so other teams attending the same event can find it.

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