How Lead Capture Works

B2Brain doesn't depend on an event organizer's badge system, QR code format, or proprietary scanning hardware. You can capture a lead through any of three channels:

• Badge photo — capture a photo of a standard attendee badge.
• Business card capture — capture and extract information directly from a physical business card.
• LinkedIn profile screenshot — when there's no badge or card at all (floor walking, a happy hour, informal networking), capture a screenshot of the prospect's LinkedIn profile instead.

Every capture is automatically tagged to the specific event and, where relevant, the specific sub-activity — for example, a booth visit versus an evening reception — so your reporting can distinguish between them later.

Working without a connection

Trade show Wi-Fi is unreliable by design of the venue, not by accident. B2Brain is offline-first: captures, notes, and scoring all happen locally on the device with no live connection required, including in airplane mode. Once the device reconnects — even hours later, on a flight home — everything syncs automatically to the cloud. No lead is lost to a bad signal.

Common capture patterns

• Rush hour at the booth — capture badges one after another in a queue, then circle back and add voice notes when things quiet down.
• On a plane — scan business cards collected during the show in airplane mode; they sync once you land and reconnect.
• A senior executive with no badge or card — search their company in the app, add a note with their name, and B2Brain enriches their contact details automatically.