Frequently Asked Questions

What's the difference between B2Brain and a CRM? A CRM stores records. B2Brain focuses on the window between a booth conversation and a booked meeting — once that meeting is booked, everything syncs into Salesforce or HubSpot, which remains your system of record.

What's the difference between B2Brain and a badge scanner? A badge scanner returns a contact list per device, per event. B2Brain adds pre-event briefings, on-the-spot meeting booking, automatic enrichment, and post-event reporting — the badge capture is one step inside the app, not the whole product.

Does the app work without conference Wi-Fi? Yes. B2Brain is offline-first — captures, notes, and meeting bookings queue locally and sync automatically once you're back online.

How does meeting routing work? You can configure routing rules once — by territory, vertical, named account, or round robin. When a rep books a meeting, B2Brain assigns the right teammate automatically and sends both calendar invites.

How fast can we get set up before our next show? Most teams are live within about 2 hours, including onboarding and CRM connection, with no engineering support required for standard Salesforce or HubSpot setups.

Can we use B2Brain if we're attending without a booth? Yes — the same capture and meeting-booking workflow works for reps walking the floor at events where you're not exhibiting.

Which CRMs do you support? Native, real-time sync with Salesforce and HubSpot today. Pipedrive, Zoho, and Go HighLevel support is in progress.

How much does B2Brain cost? See our Pricing & Plans page — plans range from a free first event to custom pricing for a full company event calendar.