Reports & Analytics

Understanding Your Post-Event Report

What's included in the automatic report B2Brain generates after every event.

Shortly after your event wraps, B2Brain generates an Offline to Pipeline report automatically — no manual compilation required. It includes:

  • Total lead volume, account breakdown, and total meetings booked.
  • Individual rep activity and productivity, broken down per person.
  • AI-extracted highlights from your team's notes: key deal opportunities, competitor mentions, and solution-engagement indicators.

This report is designed to answer the question every field marketer gets asked the Monday after a show — "how did it go?" — with a number instead of a vibe.