Using B2Brain

Who Uses B2Brain

How different roles on an event team use B2Brain day to day.

The full exhibitor team works inside one app, with a different job-to-be-done for each role.

Field Marketer Justify the events budget with a per-show performance dashboard, an automatic post-event report, and show-over-show benchmarking to see which events are worth repeating.

Sales Director / Rep Get credit for meetings booked — the metric reps are usually compensated on — instead of just scans logged with no follow-through.

Revenue Operations Real-time CRM sync, deduplication across reps and shows, SSO/SCIM provisioning, and a full audit trail of every capture, edit, and sync.

Founder, CEO, or an attendee walking the floor (no booth) Capture competitor moves, customer quotes, buyer language, pricing signals, hiring signals, and market trends as tagged voice notes that organize themselves into a searchable library back at the office.