The AI Customer Ontology Report

For teams running B2Brain across multiple events — typically compiled bi-annually, or after 5 or more events — B2Brain can generate a Customer Ontology report built entirely from your team's first-party notes, not third-party survey data.

The report covers:

• Persona mapping — identifies the decision-makers, champions, and influencers your team is actually engaging with in the field.
• Competitive landscape — surfaces how prospects themselves describe your competitors in conversation, rather than relying on assumptions.
• Positioning gaps — compares what prospects say about their problems and priorities against your own website and marketing messaging, to flag where the two have drifted apart.

Because it's built from real conversations rather than a survey panel, the report reflects what your buyers are actually saying in the room — which is often a useful reality check on messaging that was written before this year's event cycle.