The Blog for Everything Sales

At trade shows, booth traffic rarely arrives in a steady stream.
Instead, visitors show up in waves.
For a few minutes, your booth might be quiet. Then suddenly, five people walk in at once, each wanting to talk about your product.
If you’re an exhibitor, this should be a familiar scenario. Read on to manage this better.

At trade shows, booth traffic rarely arrives in a steady stream.
Instead, visitors show up in waves.
For a few minutes, your booth might be quiet. Then suddenly, five people walk in at once, each wanting to talk about your product.
If you’re an exhibitor, this should be a familiar scenario. Read on to manage this better.

Trade shows are expensive.
Booth space, travel, shipping materials, team time, sponsorships — the investment quickly runs into tens or hundreds of thousands of dollars.
Yet after the show ends, most exhibitors have the same experience:
Hundreds of leads scanned
A generic follow-up email sent to everyone
A tiny fraction turning into actual meetings or pipeline
What if the real opportunity at events wasn’t scanning leads, but booking meetings while the conversation is still fresh?
That’s exactly what happened when we used B2Brain at a show.