Your business exists to serve specific market segments where you can maximise business value. Peel the onion sufficiently and you will discover very clear and specific signals that make a target account buy your solution or product. These are Custom Signals you can harness, to sharpen GTM, build better pipeline and increase Deal Velocity.
Four ways companies are planning to invest in trade shows in 2025. Each approach costs differently, and delivers on specific pipeline goals. Mix and match them based on trade shows you intend to participate in, to get best results.
Companies invest in trade shows and events both to build business and build their brand. Here is an outline of the top 5 objectives usually pursued by them when engaging and investing in trade shows, events and conferences.
As an account executive, you want to optimize time spent on manual effort, so that you can engage pipeline opportunities meaningfully. This will help you close deals faster.
Expansion revenue is crucial for SaaS companies. But upsell, cross-sell and account growth cannot be left to chance or serendipity. Having a tab on the strategic direction, initiatives and priorities of your customers can increase your opportunity pipeline as well as the win ratio. Read on to learn more.
Your CRM might be the most impactful goldmine of high intent accounts, when you are running against time. Take a deeper and well informed look into your CRM, and discover those hidden gems. Get insights, reach out to them and build a healthy pipeline, right away.
Discovery calls are the lifeblood of an effective B2B sales process. With just a bit of preparation – like avoiding simple yet subtle mistakes, you can ace them. Here are the Don’ts:
Asking obvious questions, lack of account research, no specific talking points, poor listening, being salesy.
Account level Sequences enable you to run personalized, insightful and relevant messages at scale. Explore this new way with B2Brain.
Thinking of B2Brain or Zoominfo, or B2Brain or Apollo? Switch the perspective. B2Brain AND (zoominfo or apollo) is the real needle mover for your business and sales. Read on to know more.