A comprehensive guide to account research
Account Research is the first step after a sales leader hands over a list of relevant accounts for a product/SaaS, in Account Based Marketing. There’s the traditional way to do this – skim through tons of data online and offline, find intel that makes some...
First time SDR: five things to know to get started
Being the new kid on the block can be daunting. But fret not, we’ve got you covered. Let’s start off with the basics.SDR stands for ‘sales development representative’. And this means, rather than closing deals – your focus will be on...
Industry expos are back– Make the most of them in 2022
B2B events are back in the second half of 2022. And after two years of a pandemic, the industry is now struggling to work through an economic slump. There is much riding on these events in terms of prospective customer potential. Given the steep dip in profits over...
