How to get more pipeline at RAPID + TCT

RAPID + TCT 2026

RAPID + TCT 2026 is North America’s largest and most influential event dedicated to additive manufacturing and industrial 3D printing.

Organized by SME in partnership with Rapid News Publications, the event brings together engineers, designers, manufacturers, and technology providers across the global additive manufacturing ecosystem.

The event combines keynotes, technical sessions, hands-on demonstrations, and a large exhibition floor, enabling participants to explore how additive manufacturing is transforming product design and production.

Key focus areas include:

• Industrial 3D printing systems and hardware
• Advanced materials (polymers, metals, composites)
• Design for additive manufacturing (DfAM)
• Post-processing and finishing technologies
• Digital manufacturing and smart factory integration

👉 The event emphasizes innovation, design flexibility, and production transformation through additive manufacturing

Schedule

Who Attends

• Manufacturing engineers and product designers
• Industrial manufacturers and OEMs
• Additive manufacturing technology providers
• Materials scientists and researchers
• Aerospace, automotive, and medical device companies
• Automation and digital manufacturing specialists
• Investors, analysts, and innovation leaders

Why Exhibit at RAPID + TCT

Exhibiting at RAPID + TCT provides access to a global audience of engineers and decision-makers actively evaluating additive manufacturing solutions.

Key advantages:

• Showcase innovations in:
• 3D printing systems and materials
• Design and simulation software
• Post-processing technologies
• Engage with manufacturers exploring prototyping and production use cases
• Build partnerships across multiple industries adopting additive manufacturing
• Demonstrate real-world applications of AM technologies

👉 The value lies in high-intent engagement with innovation-driven buyers

Why Attend RAPID + TCT

Attending RAPID + TCT enables participants to explore cutting-edge developments in additive manufacturing and 3D printing.

Attendees gain:

• Insights from keynote sessions and technical experts
• Exposure to new materials and advanced manufacturing techniques
• Understanding of real-world production applications
• Hands-on experience with emerging technologies
• Networking with global industry leaders

👉 The event is focused on accelerating adoption of additive manufacturing in production environments

B2Brain: Turn RAPID + TCT Conversations into Real Pipeline, Not Just Interest

At RAPID + TCT, conversations are centered around innovation, design, and next-generation manufacturing—but turning those high-interest discussions into pipeline is the real challenge.

With continuous demos and technical conversations across engineers and decision-makers, it’s easy to lose context, miss qualification signals, or delay follow-ups.

B2Brain helps you capture structured notes (voice or text) during each interaction, log use cases and application areas, and instantly book follow-ups while interest is high. Every conversation is organized, searchable, and synced to your CRM with RAPID + TCT attribution.

Instead of leaving with a list of interested contacts, you leave with a clear pipeline, defined next steps, and measurable outcomes from every meaningful interaction.

RAPID + TCT 2026, organized by SME, uses the a2zinc platform for exhibitor management and attendee engagement, with xpressreg.net handling attendee registration.

Lead “capture” within the a2zinc/SME ecosystem is primarily digital — driven by attendees interacting with eBooth profiles online, not by in-person booth conversations. The result is that exhibitors at RAPID + TCT who rely solely on the official system walk away with a list of attendees who viewed their online profile — not the engineers who stopped at their booth, asked detailed questions about materials or process applications, and expressed genuine buying intent.

For a show defined by innovation conversations and technical depth, that gap is significant. B2Brain fills it: at under $200 per user, every rep can capture voice or text notes on each booth interaction, log the specific AM application or material challenge discussed, and qualify leads in real time against your ICP.

The Leads-To-Meeting (LTM) pipeline benefit is especially powerful at RAPID + TCT, where the attendee mix includes engineers evaluating new technology with a mandate to find a vendor — exactly the moment to convert interest into a committed next step.

Check how much potential pipeline you’re leaving on the table with current methods of lead capture and retrieval, with this pipeline impact calculator.

B2Brain requires no setup with SME or a2zinc: download, configure your team’s qualification questions, and you’re capturing structured pipeline data from your first conversation.

Use B2Brain at RAPID + TCT – for $200 Free