A comprehensive guide to account research

by Sridhar Ranganathan | Sep 14, 2022 | Inside Sales Wisdom

Account Research is the first step after a sales leader hands over a list of relevant accounts for a product/SaaS, in Account Based Marketing. There’s the traditional way to do this – skim through tons of data online and offline, find intel that makes some...

Kroger – Latest Insights for Sales Teams

by Priya Poddar | Aug 12, 2022 | Account Insights, Kroger

If you’re an SDR/BDR/AE repping a technology that can help Kroger Companies save time or money, there’s a good chance the company will be interested. And before starting cold outreach to the company, you’ll need to research them. This means going through the...

Best Buy – Latest Insights for Sales Outreach

by Priya Poddar | Aug 12, 2022 | Account Insights, Best Buy

Best Buy has released its earnings and it looks like the company is doing well. The company’s net income was up by 9 percent and its revenue was up by 4 percent. Best Buy is attributing its success to its strong online presence and its focus on digital service....

First time SDR: five things to know to get started

by Sridhar Ranganathan | Aug 4, 2022 | Inside Sales Wisdom

Being the new kid on the block can be daunting. But fret not, we’ve got you covered. Let’s start off with the basics.SDR stands for ‘sales development representative’. And this means, rather than closing deals – your focus will be on...

Enterprise outbound sales on a shoestring budget

by Sridhar Ranganathan | Jul 29, 2022 | Inside Sales Wisdom

The term ‘outbound sales’ has developed a bad rep over the years because of cold calling and aggressive pitches. When SDRs reach out to unsuspecting prospects without considering their needs, interest or situation – they are setting themselves up for...