You run the event calendar. You should also own what it produces.

Most event marketers can tell you what a show cost to the dollar. Few can tell you which accounts it produced, or which rep produced them. That gap is not a skill problem. It is a tooling problem.

Today: the calendar lives in one place, the results live everywhere else

Here is how a typical show runs. The event marketer books the booth and builds the calendar in a spreadsheet. Sales decides who travels, often by email, often the week before. At the show, reps scan badges into the organiser's app, or into their own phones, or onto business cards. After the show, someone merges three exports into one list and sends it to sales. By then it is a week later, and nobody can say which rep met which account.

This causes three problems.

1. Reps get double-booked. Two shows overlap by two days, and the same rep is on both lists. Nobody notices until travel is booked.
2. Leads arrive late and thin. A badge scan gives you a name and a company. Sales needs a title, a work email and a reason to call. Without them, follow-up waits on research.
3. The event marketer cannot defend the budget. When leadership asks which show to cut, the answer is a lead count. A lead count does not separate 40 students from 40 buyers.

What we built: the B2Brain Event Manager

The Event Manager is a dashboard for the person who runs the company's event calendar. It puts planning and results in one place.

• Build the calendar from a shared list. Search B2Brain's event list by name, and add the show in one click. If a show is missing, create it once, and every B2Brain customer can find it.
• Invite the team. Add a rep with their work email, pick their events, and send the invite. Their events are waiting in the app when they sign in.
• Choose who goes where, and see clashes. Tick the people attending each event. If someone is already booked at an overlapping show, B2Brain flags it in orange before you save.
• See enriched leads per event. Every scan arrives with job title, work email and LinkedIn profile. Filter by event, account, rep or day, and download the view as a CSV for your CRM.
• See each rep's contribution. Every lead records who scanned it. Filter by person and by show to see who met which accounts.

The benefit: decisions you can defend

Take a team of two at a four-day show in Las Vegas. Before the show, the Event Manager shows that one rep is also booked at a show that overlaps by two days. You swap in someone else before flights are booked. During the show, every scan lands under that event with contact details attached. The morning after, you filter by account and send sales a list of the target companies your team actually met, with who met them.

At the end of the quarter, you compare shows by the accounts they produced, not by the badges they produced. That is the number that keeps a show in next year's budget, or takes it out.

Try it

The Event Manager is live for B2Brain customers today. Open Events in your dashboard to build your calendar. New to B2Brain? Download the app to get started.