B2Brain
Event Pipeline ROI Calculator
See How Much Pipeline You’re Leaving on the Table
Input your current event marketing metrics to discover the revenue impact of booking meetings on-site — while leads are still warm.
📅 Your Event Setup
Events per year
20
Avg. MQLs per event
100
Annual MQL Volume
2,000
📊 Your Conversion Rates
ICP qualification rate
10%
% of MQLs that match your ICP
SDR booking conversion
30%
% of SQLs that book via outbound SDR
Meeting show rate
70%
💰 Deal Economics
Average deal size
$50,000
Meeting → Opportunity rate
40%
Opportunity → Close rate
25%
⚡ B2Brain Setting
Adjust based on your team’s on-site capability
On-site meeting conversion
70%
% of qualified leads booked on-site
📌 Case study benchmark: 70% on-site conversion vs 30% traditional SDR outbound
Additional Meetings / Year
+56.0
133% more than traditional
Additional Pipeline
$896K
from the same events & budget
Additional Closed Revenue
$224K
133% more revenue annually
Traditional Timeline
21 Days
MQL → Meeting booked
➜
B2Brain Timeline
Same Day
14× pipeline velocity ⚡
Annual Funnel Comparison
Based on 2,000 total MQLs across 20 events
| Stage | Traditional | With B2Brain | Lift |
|---|---|---|---|
| Total MQLs | 2,000 | 2,000 | |
| Qualified Leads (ICP Fit) | 200 | 200 | |
| Meetings Booked | 60 | 140 | +133% |
| Meetings Held | 42 | 98 | +133% |
| Opportunities Created | 16.8 | 39.2 | +133% |
| Closed Deals | 4.2 | 9.8 | +133% |
| Pipeline Value | $840K | $1.96M | +133% |
| Closed Revenue | $210K | $490K | +133% |
Funnel Comparison Chart
Annual output across all events
Conversion Rate Breakdown
Where B2Brain changes the equation