GS1 Connect 2026
Event at a Glance
What is GS1 Connect 2026?
GS1 Connect 2026 is a leading conference focused on supply chain standards, data interoperability, and digital transformation. Organized by GS1 US, the event brings together companies using global standards for identification, data sharing, and traceability.
The event combines conference sessions with a focused exhibit, centered on improving visibility, accuracy, and efficiency across supply chains. It serves as the primary annual gathering for organizations implementing or scaling GS1 standards across retail, healthcare, manufacturing, and logistics.
Who Attends GS1 Connect 2026?
Attendance spans supply chain practitioners, technology leaders, and standards-focused professionals across retail, healthcare, manufacturing, and logistics.
- Supply chain and operations leaders
- Retail, healthcare, and manufacturing professionals
- Data and IT leaders managing interoperability
- Logistics and traceability experts
- Technology providers enabling standards adoption
What You'll See at GS1 Connect 2026
A blend of technical deep-dives, real-world implementation case studies, and live demonstrations covering the full spectrum of supply chain standards and data exchange.
- Barcode and RFID-based identification systems
- Product data management and synchronization
- Traceability solutions across supply chains
- Regulatory compliance frameworks
- Digital transformation use cases across industries
Why Attend & Why Exhibit at GS1 Connect 2026
GS1 Connect is the definitive venue for learning how to implement and scale global supply chain standards alongside practitioners and regulators.
- Learn how to implement and scale GS1 standards
- Understand regulatory and compliance requirements
- Network with industry leaders across multiple sectors
Exhibiting connects your solution directly to organizations actively adopting standards‑based data and traceability workflows.
- Access to organizations adopting supply chain standards
- Position solutions around data, traceability, and compliance
- Strong presence of retail, healthcare, and manufacturing ecosystems
- Engage with both business and technical stakeholders
Lead Retrieval at GS1 Connect 2026
Lead capture at GS1 Connect is conversation and scan-driven, with follow-up typically happening after the event rather than in real time.
- Event mobile app for networking and attendee engagement
- Standard exhibitor lead retrieval (badge scanning)
- Lead capture through scans or digital exchanges
- Exportable attendee data for post-event follow-up
- Focused on data capture rather than conversion workflows
- Limited support for real-time meeting scheduling during interactions
- Context and qualification still depend on manual follow-up
B2Brain: Turn GS1 Connect Conversations into Pipeline
GS1 Connect involves high-context discussions around standards, compliance, and data integration — making accurate capture critical. B2Brain is built for exactly this: turning structured event conversations into booked meetings and measurable pipeline.
- ✓Capture structured notes instantly (voice or text) per conversation
- ✓Tag discussions by use case — traceability, compliance, data sync, and more
- ✓Track stakeholders and implementation intent across accounts
- ✓Schedule follow-ups during or immediately after conversations
- ✓Sync everything to CRM with full event attribution
