Privacy Policy

Effective Date: August 1, 2014

Welcome to B2Brain by Credibase!
Credibase, Inc., a Delaware corporation (“Credibase”) provides this Privacy Policy to inform you of our policies and procedures regarding the collection, use and disclosure of Personally Identifiable Information we receive when you visit and use the Credibase website located at www.credibase.com or its mobile application (the “Service”). If you have questions or concerns regarding this Privacy Policy, you should first contact Credibase at privacy@credibase.com or at the following address: Privacy Matters c/o Credibase, Inc., 800 West El Camino Real, Suite 180, Mountain View, CA 94040.

This Privacy Policy may be updated from time to time. We will notify you of any material changes by posting the new Privacy Policy on the Service. If we decide to change our Privacy Policy, we will post those changes to this Privacy Policy on the Service and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. You are advised to consult this Privacy Policy regularly for any changes.

Our Policy Towards Children

Credibase does not knowingly collect Personally Identifiable Information from children under 13. If a parent or guardian becomes aware that his or her child has provided us with Personally Identifiable Information without their consent, he or she should contact us at privacy@credibase.com. If we become aware that a child under 13 has provided us with Personally Identifiable Information (defined below), we will delete such information from our files and disable their account.

Definitions
Before you review this Privacy Policy, we recommend that you get familiar with the following concepts and terms so that you can best understand how Credibase uses data about you, to enhance your experience using the Service.

  • Ad Tags: Ad Tags are pieces of code that allow the delivery of online advertisements in the dedicated ad spaces on websites and in applications. Credibase Ad Tags may transmit certain anonymous information about the web site, application, section of the web site and size of the ad that we are optimizing.
  • API: An application programming interface or “API” is a particular set of rules and specifications that allows one software program to access and make use of another software program. It helps facilitate the interaction between applications, similar to the way the user interface facilitates interaction between humans and computers. Credibase uses APIs to enable third-party technologies, products, or activities available through the Service.
  • Cookies and other Tracking Technologies: Cookies are small text files that web servers typically send to users’ computer when they visit a website. Cookies can be read or edited when the user loads a website or advertisement from the domain that wrote the cookie in the first place. Cookies are used by companies to collect and send information about a user’s website visit – for example, number of visits, average time spent, pages viewed, navigation history through the website, and other statistics. This information can be used to improve a user’s online experience by saving passwords, or allowing companies to track and improve website loading times, for instance. Cookies can also be used to track a user’s browsing or online purchasing habits and to target advertisements to specific users. Cookies cannot be used to access any other data on a user’s hard drive, to personally identify them, or to act like malware or a virus. Users who prefer not to accept cookies can set their Internet browser to notify them when they receive a cookie or to prevent cookies from being placed on their hard drive. You can read more about cookies here. We may also use “pixel tags”, “web beacons”, “clear GIFs” or similar means (individually or collectively “Pixel Tags”) in connection with our Service to collect usage, demographic and geographical location data. A Pixel Tag is an electronic image, often a single pixel, that is ordinarily not visible to users and may be associated with cookies on a user’s hard drive. Pixel Tags allow us to count users who have visited certain screens of the Service, to deliver branded services and to help determine the effectiveness of promotional or advertising campaigns.
  • Personally Identifiable Information: We define personally identifiable information (or “PII”) as “information that can be used to uniquely identify, contact, or locate a single person or can be used with other sources to uniquely identify a single individual.” e. g. name, address, social security number, e-mail address etc. This is the common industry definition used by most Internet companies. Information that is collected by various Internet companies but which does not qualify as PII is call “non-PII.”

Information Collection and Use
Our primary goals in collecting information are to provide and improve our Service, features and content, to administer your account and to enable users to enjoy and easily navigate the Service.

What we collect

Personally Identifiable Information
In the course of using the Service, we will ask you to provide us with certain Personally Identifiable Information that can be used to contact or identify you and administer your account.
Required Account information
Please be aware that when you register with Credibase and set up an account (each a “Credibase Account”), you will have to provide a valid first and last name, a valid email address, or login information through a third party social network site (“SNS”). Postings you volunteer
Information you post and share about yourself, including but not limited to, photos, comments, birth date, age, gender, location, employers, work experiences, skills, hobbies, interests.
We also collect the other information that you provide as part of registration and the administration and personalization of your profile, Non-Personally Identifiable Information.
Registering through another Social Network Site
You may register to join the Service directly via the Service or by logging into your account with certain SNS (including, but not limited to, LinkedIn) via the application. If you decide to create an Account, we will extract the publicly available Personally Identifiable Information that you have provided to the SNS (such as your “real” name, e-mail address, photograph, work experience, education, and other information you make publicly available via the SNS) from the account you have with such SNS and use that information to create your Account. The specific information that we extract may depend on the privacy settings you have with the SNS. You hereby consent to our access to and collection of such Personally Identifiable Information about you. We use your Personally Identifiable Information mainly to provide the Service and administer your inquiries.

What we share
Please be aware that when you register with Credibase and set up an account to become a Credibase User, other Users of the Service may be able to see your Credibase photograph, name, and experience. While other users may be able to contact you through the Service, your actual email or phone information will not be provided.

Why do we collect your information
We use your Personally Identifiable Information (in some cases, in conjunction with your Non-Personally Identifiable Information) mainly to provide services, complete your transactions, and administer your inquiries.
Certain Non-Personally Identifiable Information would be considered a part of your Personally Identifiable Information if it were combined with other identifiers (for example, combining your zip code with your street address) in a way that enables you to be identified. However, the same pieces of information are considered Non-Personally Identifiable Information when they are taken alone or combined only with other Non-Personally Identifiable Information (for example, your viewing preferences). We may combine your Personally Identifiable Information with Non-Personally Identifiable Information and aggregate it with information collected from other Credibase Users to attempt to provide you with a better experience, to improve the quality of the Service and to analyze and understand how our Service is used. Subject to the section below titled “Information Sharing and Disclosure” we may also use the combined information without aggregating it to serve you specifically, for instance to deliver a product to you according to your preferences or restrictions.
We also use your Personally Identifiable Information to contact you with marketing or promotional materials and other information that may be of interest to you. If you decide at any time that you no longer wish to receive such communications from us, please follow the unsubscribe instructions provided in any of the communications. We will endeavor to comply with your request as soon as reasonably practicable. Please note that if you opt-out as described above, we will not be able to remove your Personally Identifiable Information from our databases as of the date that we implement your opt-out request. Credibase does not share, sell, rent or trade your Personally Identifiable Information with third parties for such third party’s direct marketing purposes.

Who can access your information:
Other users cannot access your contact information except what is under Publicly available information. Individuals in your organization may be able to access your information, including work experience. Credibase may create sharing levels as appropriate to meet Users’ requirements at its sole discretion.

Publicly available information
When you sign up for a Credibase account, your name and profile are not publicly available. When we use the phrase “public information”, we mean the information you choose to make available to all Users, as well as information that is always publicly available. Such information may, for example, be accessed by everyone on the Internet (including people not logged into Credibase), be indexed by third party search engines, and be imported, exported, distributed, and redistributed by us and others without privacy limitations.
While Credibase never makes your email address public, if you post your email address or name in the text of the content you have shared, other users or Cookies can collect the data and share it.
Choosing to make your information public also means that this information:

  • can be associated with you (i.e., your name, photos, etc.) even off Credibase
  • can show up when someone does a search on Credibase or on a public search engine.

Information that is always publicly available presently: Your title/designation and photograph are the only information that is shown as part of your company’s profile. If we make any more of your information publicly available, we will update here.

LogData
When you use the Service, our servers automatically record information that your browser and/or phone send, whenever you use the Service (“Log Data”). This LogData may include, but is not limited to, your computer or phone Internet Protocol address, application version, browser type, the web page you were visiting before you launched the Service and information you search for using our Service. We use this information to monitor and analyze use of the Service and for technical administration of the Service, to increase the Service functionality and user-friendliness, and to better tailor our Service to our users’ needs. This information is collected using Cookies and other tracking technologies as previously defined.
We receive data about you whenever you interact with Credibase, such as when you look at a business profile, send or receive a message, search for a colleague or business, click on, view or otherwise interact with features, or use a Credibase mobile app.
We receive data from the computer, mobile phone or other device you use to access the Service, including when multiple Users log in from the same device. This may include your IP address and other information about things like your internet service, location, the type (including identifiers) of browser you use, or the pages you visit.

How we use the information we receive
We also put together data from the information we already have about you, your business and education affiliations, and Users you are linked to.
We use the information we receive about you in connection with the Service and features we provide to you and other users like Users, our partners, and the developers that build the applications and websites you use. For example, we may use the information we receive about you:

  • as part of our efforts to keep Credibase Service and integrations safe and secure
  • to protect Credibase’s or others’ rights or property
  • to make suggestions to you and other users on Credibase, such as: suggesting that you follow a business and
  • for internal operations, including troubleshooting, data analysis, testing, research and service improvement.

Granting us this permission not only allows us to provide Credibase as it exists today, but also allows us to provide you with innovative features and services in the future, that use the information we receive about you in new ways.
While you are allowing us to use the information we receive about you, you always own all of your information. Your trust is important to us, which is why we don’t share information we receive about you with others unless we have:

  • received your permission
  • given you notice, such as by telling you about it in this policy or
  • removed your name or any other personally identifying information from it.

Of course, for information others share about you, they control how it is shared.
We store data for as long as it is necessary to provide products and services to you and others, including those described above. Typically, information associated with your account will be kept until your account is deleted. For certain categories of data, we may also tell you about specific data retention practices.

Links to Other Sites
The Service contains links to other websites, applications, and online services that are not owned or controlled by Credibase. If you choose to visit an advertiser or business by “clicking on” a banner ad or other type of advertisement, or click on another third party link, you will be directed to that third-party’s website. The fact that we link to a website, content or present a banner ad or other type of advertisement is not an endorsement, authorization or representation that we are affiliated with that third party, nor is it an endorsement of their privacy or information security policies or practices. We do not exercise control over third party websites or services. These other websites and services may place their own cookies or other files on your computer, collect data or solicit Personally Identifiable Information from you. Other websites and services follow different rules regarding the use or disclosure of the Personally Identifiable Information you submit to them. We encourage you to read the privacy policies or statements of the other websites you visit. Credibase is not responsible for the practices of other websites or online services.

Access requests
You can access and correct most of your personal data stored by Credibase by submitting a request to privacy@credibase.com.

Notifications and Other Messages
We may send you notifications and other messages using the contact information we have for you, like your email address. You can control most of the notifications you receive using your Notifications settings.
If we make changes to this Privacy Policy we will notify you by publication here.
If the changes are material, we will provide you additional, prominent notice as appropriate under the circumstances.

Change of Control
If the ownership of our business changes, we may transfer your information to the new owner so they can continue to operate the service. But they will still have to honor the commitments we have made in this Privacy Policy.
Information Sharing and Disclosure
We may share aggregated information that does not include Personally Identifiable Information and we may otherwise disclose Non-Personally Identifiable Information and Log Data with third parties for industry analysis, demographic profiling and other purposes. Any aggregated information shared in these contexts will not contain your Personally Identifiable Information.
Other than as described in this agreement, Credibase does not rent or share information about you with third parties.

Service Providers
We may employ third party companies and individuals to facilitate the Service available therein, to provide the services on our behalf and to perform services related to administration of the Service (“Service Providers”). The types of Service Providers we use include, without limitation, services providers that provide the following types of services: website and application maintenance, hosting, database management, data analytics and administration. These third parties have access to your Personally Identifiable Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Compliance with Laws and Law Enforcement
Credibase cooperates with government and law enforcement officials and private parties to enforce and comply with the law. We will disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (including but not limited to subpoenas), to protect the property and rights of Credibase or a third party, to protect the safety of the public or any person, or to prevent or stop any activity we may consider to be, or to pose a risk of being, illegal, unethical, inappropriate or legally actionable. We reserve the right to do any of the foregoing.

Deleting and Deactivating your Account
All Credibase Users may review, update or correct the information in their profile by logging into their account and changing the “Settings” associated with their account. If you choose to delete your account, Credibase will retain an archive copy of your account information for up to one (1) week after which the content will be fully purged. Credibase will only retain archive copy for longer than one (1) week if required by law or for legitimate business purposes.

Changing Your Privacy Settings
Credibase may offer various of Privacy Settings that users can review and change at any time. Simply log into your account, go to “Settings” and select “Privacy” to review and adjust your settings as you wish. All Users may review, update, correct or delete the Personally Identifiable Information in their profile(s) by contacting us. If you completely delete all such information, then your Account may become deactivated. If you would like us to delete your Account in our system, please contact us at privacy@credibase.com with a request that we delete your Personally Identifiable Information from our database. We will use commercially reasonable efforts to honor your request. We may retain an archived copy of your records as required by law or for legitimate business purposes.

Invite-A-Colleague
If you choose to use our referral service to tell a colleague or a business partner about our Service, we will ask you for that person’s email address and name. We will automatically send them an email inviting them to visit the Service. Credibase stores this information for the sole purpose of sending this email and tracking the success of our referral program.
Your colleague may contact us at privacy@credibase.com to request that we remove this information from our database.

Security
Credibase is very concerned with safeguarding your information. We are not in the business of providing information security. We do employ limited data security measures, such as encryption, on some but not all systems. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while Credibase strives to use commercially acceptable means to protect your Personally Identifiable Information, Credibase cannot guarantee its absolute security. Do not provide your Personally Identifiable Information if you are concerned with its disclosure. We do our best to keep your information secure. We try to keep the Credibase Service available, bug-free and safe, but do not make guarantees about any part of our services or products.
We will make any legally required disclosures of any breach of the security, confidentiality, or integrity of your unencrypted electronically stored “personal data” (as defined in applicable state statutes on security breach notification) to you via e-mail or conspicuous posting via the Service in the most expedient time possible and without unreasonable delay, insofar as consistent with (i) the legitimate needs of law enforcement or (ii) any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system.

International Transfer
Your information may be transferred to—and maintained on—computers located outside of your state, province, country or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. If you are located outside the United States and choose to provide information to Credibase, please be advised that we transfer Personally Identifiable Information to the United States and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

Phishing
Identity theft and the practice currently known as “phishing” are of great concern to Credibase. Safeguarding information to help protect you from identity theft is a top priority. We do not and will not, at any time, request your credit card information, your login password, or national identification numbers in a non-secure or unsolicited e-mail or telephone communication.

Your California privacy rights
California law permits residents of California to request certain details about what Personally Identifiable Information a company shares with third parties for the third parties’ direct marketing purposes. Credibase does not share your information with third parties for the third parties’ own and independent direct marketing purposes unless we receive your permission. If you have questions about our sharing practices or your rights under California law, please write to us at Privacy Matters c/o Credibase, Inc., 800 West El Camino Real, Suite 180, Mountain View, CA 94040 or contact us at privacy@credibase.com.

Contacting Credibase
If you have any questions about the Privacy Policy, please contact Credibase at privacy@credibase.com.