Kelloggs – Insights and Updates until Q1 2023

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Intel Showcase: Supply Chain, New Technologies, Business Operations

Kellogg’s observations on supply chain challenges

Intel Showcase: Product Catalogs, Growth and Innovation

Kellogg reports significant increase in brand investments

Three insights from Kellogg’s quarterly earnings, Q1 2023

We have three interesting insights to share from the analysis of Kellogg’s quarterly earnings for Q1 2023, which was released on the 4th of May, 2023.

Thriving Profits

Kellogg’s strong earnings open up a world of opportunities, positioning them as a winner in the retail and grocery arenas. Their flourishing profitability is a testament to successful sales and widespread distribution of their beloved products. Moreover, Kellogg’s can leverage the advertising and marketing industry to fuel even greater consumer demand, further propelling their growth.

Revenue Growth

As a company that understands evolving consumer preferences, Kellogg’s stands to benefit immensely from the consumer packaged goods industry. Their commitment to expanding their customer base aligns perfectly with the retail and e-commerce sectors, where they can reach shoppers both in traditional brick-and-mortar stores and through online platforms.

Snack Sensation

The snack segment performance is thriving! This places Kellogg at the forefront of the snack food industry and the convenience food market. In a world where quick and delicious snacking options are in high demand, Kellogg’s holds a coveted position. As consumers increasingly seek on-the-go treats, Kellogg’s success in this segment positions them to capture more market share and ride the wave of soaring snack popularity.

Three insights from Kellogg’s quarterly earnings, Q4 2022

We have three interesting insights to share from the analysis of Kellogg’s quarterly earnings for Q3 2022, which was released on the 9th of February, 2023.

Strong Revenue Growth

Kellogg’s Q4 2022 results showed strong revenue growth, with net sales up 5.4% compared to the previous year. The company’s growth was driven by strong performance in its North American and European markets, as well as continued investment in its plant-based and snacking categories. Kellogg’s management stated that they are pleased with the company’s performance and plan to continue investing in growth opportunities.

Challenges in Supply Chain

While Kellogg’s revenue growth was strong, the company faced challenges in its supply chain during Q4 2022. The company reported that supply chain disruptions and increased costs impacted its margins during the quarter. Kellogg’s management stated that they are working to address these challenges through increased investments in technology and process improvements. The company could potentially benefit from partnerships with solutions in supply chain management and logistics to improve its operations and reduce costs.

Continued Focus on Sustainability

Kellogg’s Q4 2022 results showed continued focus on sustainability initiatives. The company has made progress towards their sustainability goals with the launch of new recyclable packaging for its Cheez-It and Pringles brands. Kellogg’s has also made a commitment to reduce greenhouse gas emissions across its operations, and has made progress in this area with a 14% reduction in emissions since 2015, and plans to continue to invest in sustainability initiatives.

Three insights from Kellogg’s quarterly earnings, Q3 2022

We have three interesting insights to share from the analysis of Kellogg’s quarterly earnings for Q3 2022, which was released on the 3rd of November, 2022.

Expansion in Plant-Based Options

Kellogg’s Q3 2022 results showed continued investment and expansion in plant-based options. The company has been investing in its MorningStar Farms brand, which offers plant-based burgers, sausages, and other products. The company’s investment in plant-based options aligns with consumer trends towards healthier and more sustainable food options, which paves way for other industries whose goals aligns with Kellogg’s expansion plans. If you are prospecting and in Food Tech, this might be a great opportunity to explore Kelloggs.

Challenges in the Cereal Category

While Kellogg’s revenue growth was strong overall, the company faced challenges in its cereal category. The management stated that they are working to address these challenges through new product launches and marketing initiatives. As more consumers shop for groceries online, Kellogg’s could benefit from partnering with companies that have a strong digital presence and can help the company reach consumers through targeted digital marketing campaigns and online sales channels.

Focus on Sustainability

The company has set a goal to achieve 100% reusable, recyclable or compostable packaging by 2025, and has made progress towards this goal with the launch of new recyclable packaging for its Pringles brand. The company plans to continue to invest in sustainability initiatives, and could benefit from partnerships with other companies in the food and packaging industries to advance these goals.

Insights from Kellogg Company’s Q2 2022 Quarterly Earnings Report

We are doing the analysis of one other very large multinational consumer brand Kellogg Company. They released their quarterly earnings for Q2 2022 last week. We’ll analyze that today and see how we can take insights from it for our sales outreach. You can find Kellogg’s recent earning reports here. This video also includes printable slides. 

About Kellogg’s

The company is undergoing some pretty significant changes in executing its strategy after having been impacted during the pandemic, as well as a few other events that took place in the company. They’ve had challenges with improving margins, with wanting to build out the business in a manner that’s optimal for different markets. You will notice that the company has mentioned its kickoff announcement to split into three businesses: 

  1. For global snacking and international breakfast
  2. For only North Americal Cereal
  3. For plant-based foods

So this is a big strategic move by the company, which is very important because it opens up different kinds of opportunities for each of these businesses going forward. The transcript has fantastic nuggets that you could leverage.

Each company has its own areas of focus and priorities, that are going to end up having different needs based on the nature and size of the business. So they are very different stages of companies and logically, they all need different kinds of solutions for them to, perform efficiently and engage in the business. The snacks business has been growing fantastically.

It’s been building on a lot of momentum and the company believes that they are going to do better than expected in the rest of the year.

The grid Lego business was facing some decline due to a lot of supply disruptions and the company’s trying to recover from it. They’re confident that the strength of their brands is going to propel them to do better than what was anticipated in the beginning. 

As Kellogg spins off into three different entities, each focusing on a different market with different stages of growth and scale of the business, the financial operations of the company will need to be streamlined uniquely for each of these companies. That might present new kinds of opportunities for those businesses that are building solutions to automate financial finance operations and back office systems.

The third nugget is around how the company is preparing to recover after having had a couple of setbacks in its snacks and cereals groups. They had a fire that broke out earlier in the year. They had to wait through a lot of supply chain disruptions during the pandemic, yet they are seeing a very strong market demand for cereals, particularly given the fact that for a dollar, you can get a healthy cereal and a glass of milk.

This is a fantastic opportunity for the company to capitalize on the demand by making their supplies and their business operations a lot more efficient, including things like how they’re getting and sourcing their raw material and the distribution capabilities for the company to deliver a highly cost-effective high-quality cereal to the market.

So undoubtedly, the company is investing in supply chain automation and making sure that its distribution capabilities are efficient. 

You can find all of these insights and a lot more within B2Brain. 

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