B2Brain
Leads-to-Meeting (LTM) Pipeline Calculator
Most Teams Leave 3× the Pipeline on the Table After Every Event
A slow handoff to SDRs and cold outreach kills meeting rates. See how B2Brain’s on-site LTM capability closes the gap — instantly.
📅 Event Setup
Events per year
20
Avg. booth leads per event
100
ICP qualification rate
10%
% of leads that match your ICP
Annual qualified leads
200
⏳ Your Current Approach
Post-event SDR handoff — leads go cold
LTM rate (SDR booking)
20%
% of qualified leads that book a meeting via SDR follow-up
Meeting show rate
60%
% of booked meetings that are held (cold bookings cancel more)
Weeks to first SDR contact
1 wk
Time from event end until SDRs start outreach
Weeks of SDR outreach to book
2-3 wks
How long it typically takes to secure the meeting
💰 Deal Economics
Average deal size
$50,000
Meeting → Opportunity
40%
Opportunity → Close
25%
⚡ With B2Brain
On-site booking — leads are warm, momentum is live
LTM rate (on-site booking)
50%
% of qualified leads that book on-site, while still at the event
Meeting show rate
70%
Higher because meetings are booked in-person and scheduled promptly
📌 Case study: B2Brain teams achieve 50%+ LTM on-site vs ~20% via SDR follow-up, with a higher show rate because meetings are booked while the conversation is warm.
Know more about LTM (Leads To Meeting).
The Path to a Meeting — Where Time and Momentum Are Lost
Every week of delay costs you meeting rate and pipeline. Here’s why.
TRADITIONAL: SDR HANDOFF JOURNEY
WITH B2BRAIN: ON-SITE LTM JOURNEY
★ North Star Metric
Leads-to-Meeting (LTM) Rate
LTM = Meetings Booked ÷ Qualified Leads · Effective LTM = LTM × Show Rate (meetings actually held per qualified lead)
Effective LTM =
LTM Rate
×
Show Rate
=
Meetings Held per 100 Qualified Leads
⏳ Your Current Approach
LTM Rate (booking)
20%
Show Rate
60%
Time to booking
~4 weeks
Effective LTM
20% × 60% =
12
meetings held per 100 qualified leads
88 out of every 100 qualified leads never become meetings
→
⚡ With B2Brain
LTM Rate (booking)
50%
Show Rate
70%
Time to booking
Same day
Effective LTM
50% × 70% =
35
meetings held per 100 qualified leads
2.9× more meetings from the same qualified leads
Effective LTM Lift
+192%
more meetings per qualified lead
Extra Meetings / Year
+46.0
meetings held annually
Added Closed Revenue
$230K
from same event spend
Additional Meetings / Year
+46.0
192% more than today
Additional Pipeline
$920K
from the same events & budget
Additional Closed Revenue
$230K
192% more annually
Annual Funnel Comparison
Based on 200 qualified leads across 20 events
| Stage | Current | With B2Brain | Lift |
|---|---|---|---|
| Total Booth Leads | 2,000 | 2,000 | |
| Qualified Leads (ICP Fit) | 200 | 200 | |
| Meetings Booked LTM | 40 | 100 | +150% |
| Meetings Held | 24 | 70 | +192% |
| Opportunities Created | 9.6 | 28.0 | +192% |
| Closed Deals | 2.4 | 7.0 | +192% |
| Pipeline Value | $480K | $1.4M | +192% |
| Closed Revenue | $120K | $350K | +192% |
Current Effective LTM: 12.0%
B2Brain Effective LTM: 35.0%
Funnel Comparison Chart
Annual output — same qualified leads, dramatically different outcomes
Where the Gap Is Created
Two stages compound to create the B2Brain advantage — both highlighted below