Event at a Glance
Format
Exhibition
1,000+ exhibitors + live demos
Organizer
MHI
Material Handling Industry
What is MODEX?
MODEX 2026 is one of North America’s largest supply chain and logistics trade shows, organized by MHI. The event brings together the entire material handling, warehouse automation, and supply chain ecosystem.
Unlike niche logistics conferences, MODEX combines:
- A massive exhibition floor (1,000+ exhibitors typically)
- Live equipment demonstrations
- Deep-dive educational sessions
The event focuses on real-world operational transformation.
Who Attends?
MODEX attracts a highly qualified, operations-focused audience of active buyers evaluating systems for immediate or near-term deployment:
- Supply chain leaders and logistics executives
- Warehouse managers and distribution center operators
- Manufacturing and operations heads
- Procurement and sourcing teams
- Automation engineers and robotics specialists
- IT leaders implementing WMS, TMS, and AI solutions
What You’ll See
MODEX is known for its live, working systems on the floor.
Automation & Robotics
- Autonomous Mobile Robots (AMRs) and AGVs
- Conveyor and sortation systems
Software & Platforms
- Warehouse management systems (WMS)
- AI-driven supply chain analytics
Fulfillment & Logistics
- Packaging and fulfillment solutions
- Last-mile logistics systems
Why Exhibit?
Exhibiting gives companies direct access to high-intent supply chain buyers actively investing in transformation.
- Massive footfall from logistics and operations leaders
- Live demonstrations of full-scale systems
- Direct access to decision-makers with budget ownership
- Strong enterprise presence from retail, manufacturing, and eCommerce
💡 The value at this event is scale + buyer intent + live system validation
Why Attend?
Attending enables professionals to evaluate end-to-end supply chain solutions in one place.
- Hands-on exposure to real warehouse technologies
- Insights into automation ROI and labor optimization
- Side-by-side comparisons of multiple vendors
- Peer networking with operations leaders
💡 This event is about operational transformation, not just discovery
Lead Retrieval
What’s Available
- Badge scanning via mobile app or handheld devices
- Real-time capture of attendee contact details
- Lead qualification fields (ratings, notes, tags)
- Export to CSV or integration with CRM
Limitations
- Limited contextual capture during fast-paced booth interactions
- No built-in workflow for booking meetings instantly
- Follow-ups typically happen post-event (days or weeks later)
💡 Like most large trade shows, lead retrieval here is reactive — focused on data capture, not pipeline conversion
B2Brain: Turn This Event’s Booth Traffic into Real Pipeline
Your booth sees continuous traffic from high-intent buyers — but the real challenge is converting those conversations into pipeline.
The Challenge
With large booths and multiple reps, it’s easy to:
- Lose context across conversations
- Miss qualification signals
- Delay follow-ups until after the event
B2Brain Changes This in Real Time
- ✓ Capture structured notes instantly (voice or text)
- ✓ Log use cases, urgency, and buying signals
- ✓ Identify ICP-fit accounts on the spot
- ✓ Book meetings during the conversation — not after the event
- ✓ Sync everything to CRM with event attribution
No credit card required · Works at any trade show