One Platform.
Three Event Motions.
Different teams. Different workflows. One intelligence and execution layer.
Not all event teams operate the same way.
But most event tools treat them like they do.Â
B2Brain is built for the three real event motions-each with its own goals, workflows, and revenue outcomes.
Three Distinct Event Motions
Booth-Centric
When the booth is your front door
- 4-10 reps
- Demos & meetings
- Pipeline influenced
Pop Up Teams
When coverage matters more than presence
- Many shows
- Minimal sponsorship
- Pipeline creation
Walk-Around
When the goal is discovery, not demos
-
No booth
-
Prospecting & intel
-
Market insights
Motion 1
Booth-Centric Teams
When the Booth Is Your Front Door
Who this is for
Companies exhibiting with 4-10 reps
Focused on demos, meetings, and inbound traffic
Measured on pipeline influenced
The Problem
Booths attract people-but reps don’t know who’s worth prioritizing until it’s too late.
The B2Brain Workflow
Pre-event
Identify target accounts attending
Surface open opportunities and deal context
Assign priority accounts to booth reps
Event
Instantly recognize high-value visitors
Guide conversations with account-level insights
Capture meetings directly against CRM records
Post-Event
Trigger personalized follow-ups automatically
Update opportunities and next steps
Attribute pipeline to the event
The Outcome
 Higher-quality conversations Faster deal progression  Booth ROI tied to revenue
Motion 2
Pop Up Teams
When Coverage Matters More Than Presence
Who this is for
Small teams attending many shows
Minimal sponsorship, maximum activity
Focused on pipeline creation
The Problem
Every event starts from scratch. Context is lost. Momentum resets.
The B2Brain Workflow
Pre-event
See which accounts you’ve met at previous shows
Identify high-intent prospects attending
Prioritize meetings based on history and signals
Event
Access past conversations and notes in real time
Log meetings and insights in seconds
Spot patterns across accounts and industries
Post-Event
Launch follow-ups and outbound sequences
Feed insights directly into CRM
Build cumulative pipeline across events
The Outcome
 Consistent pipeline generation  Shorter sales cycles  Knowledge that compounds with every showMotion 3
Walk-Around Teams
When the Goal Is Discovery, Not Demos
Who this is for
No booth, no badge scanning
Prospecting, partnerships, competitive intel
High insight, low structure
The Problem
Valuable discoveries never turn into action—or revenue.
The B2Brain Workflow
Pre-event
Know who’s worth finding on the floor
Identify potential buyers, partners, and competitors
Set discovery goals in advance
Event
Capture insights tied to accounts and markets
Flag partner opportunities and competitive signals
Connect conversations to real sales context
Post-Event
Route leads to sales or partnerships
Trigger targeted follow-ups
Share market intelligence across teams
The Outcome
 New opportunities uncovered earlier Stronger partner motions
 Events inform GTM strategyOne Intelligence & Execution Layer Behind Every Motion
Different teams.
Different workflows.
One shared brain.
B2Brain connects:
Sales and field workflows
Purpose-built for how teams work
Revenue attribution
Connect events to pipeline and outcomes
Event intelligence
Real-time insights from every interaction
So every event – regardless of how it’s run – feeds the same growth engine.
Why Teams Choose B2Brain
Because events shouldn’t end with:
 Events Shouldn’t End With:
Great show.
We met with 130 leads.
We have run a follow up mail blast to them
and will pass them on to the SDR team for them to hustle.
 Events Should End With:
 2 Days  4 Reps 7 Deals added 22 Meetings booked 61 ABM Leads 40 Tire kicker leadsWhichever Way You Work Events
See how B2Brain adapts to your team’s event motion.