NAWLA Traders Market 2026 at a glance
- NAWLA Traders Market 2026 runs November 4-6, 2026 at the Anaheim Convention Center.
- The 2026 edition marks the show's 30th anniversary and admits NAWLA members and nonmembers.
- The tradeshow floor is open 11am to 5pm on Thursday and 8am to 11am on Friday, nine hours by the organiser's count.
- A 10x10 booth costs $2,495 and includes 1 complimentary registration per 10x10.
- The organiser cites 1,200+ buyers, suppliers and decision-makers and 200+ exhibitors.
- Freeman is the general service contractor, and lead retrieval orders were due October 21.
What is NAWLA Traders Market 2026, and what changes for the 30th edition?
NAWLA Traders Market 2026 is the North American Wholesale Lumber Association's annual lumber and building materials trade show, held November 4-6, 2026 at the Anaheim Convention Center in Anaheim, California. The 2026 edition marks the show's 30th anniversary, and this year it admits both NAWLA members and nonmembers.
NAWLA was founded in 1893, and it bills the show as Where Supply and Distribution Meet. For the 2026 floor the organiser cites 1,200+ buyers, suppliers and decision-makers alongside 200+ exhibitors. Matt Bruno, NAWLA's executive director, presented the wider eligibility as a way to bring more of the distribution channel into one room. As a prior-year benchmark, the 2025 edition in Kansas City, MO welcomed 1,150 professionals.
Who can attend NAWLA Traders Market 2026, and which companies have to exhibit?
NAWLA Traders Market 2026 is built for the lumber and building materials distribution channel: wholesalers, distributors, manufacturers, service providers and industry partners. Eligibility follows company type. Manufacturer and Affiliate companies are required to exhibit, so mills and service firms take booths while wholesalers and distributors walk the floor as attendees.
The registration portal defines a Manufacturer as a company that derives a significant portion of sales dollars from selling through wholesalers, and an Affiliate as a firm regularly engaged in providing services to these groups. Attendees work in the lumber and/or building materials related distribution channel without belonging to a Manufacturer or Affiliate company. Nonmembers who wanted NAWLA membership before the show faced an application deadline of October 16, 2026, with two member endorsements required.
When does NAWLA Traders Market 2026 open, and what are the show hours?
NAWLA Traders Market 2026 runs November 4-6, 2026. The tradeshow floor opens on Thursday from 11am to 5pm and again on Friday from 8am to 11am. Wednesday is reserved for exhibitor move-in, committee meetings and the Welcome Party on November 4 from 5:30 to 7:00pm, which is open to every registered attendee and exhibitor.
| Day | Activity | Hours (Pacific) | |---|---|---| | Wednesday, November 4 | Welcome Party | 5:30 to 7:00pm | | Thursday, November 5 | Registration desk | 8am to 5pm | | Thursday, November 5 | Tradeshow floor | 11am to 5pm | | Friday, November 6 | Registration desk | 8am to 10:30am | | Friday, November 6 | Tradeshow floor with brunch | 8am to 11am | | Friday, November 6 | Exhibitor move-out deadline | 6:00 PM |
Exhibitor move-in runs Wednesday and Thursday, and every booth is cleared by 6:00 PM on Friday, November 6. All times are Pacific, and program activity is split between the Anaheim Convention Center and the Hilton Anaheim.
How does each day of NAWLA Traders Market 2026 break down?
Each day of NAWLA Traders Market 2026 has a different job. Wednesday is set-up plus the Welcome Party, sponsored by Boise Cascade. Thursday carries the longest floor block, 11am to 5pm, after a morning education session. Friday is a short closing session from 8am to 11am, so Thursday holds six of the show's floor hours and Friday holds three.
| Thursday, November 5 | Program block | |---|---| | Early morning | Remembering Alden Robbins run and walk | | 8am to 9am | Networking Breakfast | | 9am to 10:45am | Opening Ceremony and Education | | 11am to 5pm | Tradeshow floor open | | 12pm to 1pm | Lunch on the show floor | | 4pm to 5pm | Show floor reception |
The organiser counts nine hours of tradeshow networking across Thursday and Friday, which matches the six-hour and three-hour blocks above.
Where is NAWLA Traders Market 2026 held, and how is the hall laid out?
NAWLA Traders Market 2026 is held at the Anaheim Convention Center, 800 W. Katella Ave in Anaheim, California. The show occupies the ACC North Building Exhibit Hall, which sits next to the Hilton Anaheim, so receptions, board meetings and the tradeshow floor are a short walk apart rather than a shuttle ride.
The Hilton connects to the convention center by a pathway direct to the Convention Center. Two NAWLA spaces anchor the floor: NAWLA Central at Booth 618 and the Traders Market Lounge at Booth 836, sponsored by Humboldt Sawmill Company. The NAWLA Headshot Lounge sits at booth 1200.
How do attendees get to the Anaheim Convention Center for NAWLA Traders Market 2026?
NAWLA points Traders Market 2026 travellers to John Wayne Airport (SNA), the closest major airport and about a twenty-minute drive from the Anaheim Convention Center. In Anaheim, the Hilton Anaheim at 777 W Convention Way acts as the event hub and links to the hall by a pathway direct to the Convention Center, so attendees walk between sessions and receptions.
All program activity sits at two addresses, the Anaheim Convention Center and the Hilton Anaheim, which limits ground transport to airport runs. NAWLA also arranged discounted Disneyland Resort tickets for registered attendees, with the ticket store closing on November 3, 2026.
How much is NAWLA Traders Market 2026 registration, and which pass fits?
NAWLA Traders Market 2026 prices registration by membership and role. A member attendee pays $599 early, $699 regular, and a nonmember attendee pays $899 early, $999 regular. The early rate ended Aug. 30, so registrations made now pay the regular column. A Friday Pass costs $399 and covers the closing morning on the floor.
| Registration type | Early | Regular | |---|---|---| | Member attendee | $599 early | $699 regular | | Nonmember attendee | $899 early | $999 regular | | Member exhibitor | $599 early | $699 regular | | Nonmember exhibitor | $899 early | $999 regular | | Friday Pass | $399 | $399 | | Guest | $199 | $199 |
The $199 guest registration is meant for spouses and covers the evening receptions only; exhibit hall and education access sit with the full attendee registration.
What badge, cancellation and age rules apply at NAWLA Traders Market 2026?
NAWLA Traders Market 2026 enforces a strict badge policy: Badges must be worn for entry to every NAWLA function, and badge switching can lead to expulsion. Registration cancellations carried a $150 cancellation fee through September 25, 2026. From September 26, 2026 no refunds apply and only name substitutions are accepted.
Nobody under 18 is admitted to the show floor, and social events with alcohol are limited to guests aged 21 or older unless a parent is present. Each booth carries a minimum of one exhibit booth personnel who is registered and paid in full. NAWLA shares registration data with third-party vendors, and its code of conduct carries zero tolerance for discrimination or harassment.
Where should NAWLA Traders Market 2026 attendees stay?
The Hilton Anaheim is the primary hotel for NAWLA Traders Market 2026 and hosts the event functions. NAWLA's block rate is $289 per night plus tax across a block covering November 2-7. The housing deadline was extended to October 28, and the booking link arrives in the registration confirmation email rather than on a public page.
An earlier exhibitor webinar listed October 12 as the group-rate deadline before NAWLA moved it. The Hilton takes a one-night deposit and refunds it when a cancellation reaches the hotel 48 hours before arrival. NAWLA warns that unauthorized emails and phone calls offering rooms are not affiliated with the event.
Which travel dates make the most of NAWLA Traders Market 2026?
The NAWLA hotel block for Traders Market 2026 runs November 2-7, but the useful window is narrower. Arriving Wednesday covers the Welcome Party on November 4 from 5:30 to 7:00pm. The floor closes on Friday after the 8am to 11am session, which leaves a Friday afternoon flight from SNA, a twenty-minute drive away, inside the schedule.
Exhibitors arrive earlier because move-in runs Wednesday and Thursday. With booths packed by 6:00 PM on Friday, November 6, a Friday evening or Saturday return still sits inside the November 2-7 hotel block.
Which companies exhibit at NAWLA Traders Market 2026?
NAWLA Traders Market 2026 draws 200+ exhibitors by the organiser's count, and a third-party directory lists 211 companies for 2026. The floor mixes sawmills, panel and engineered wood producers, treaters and the service firms that sell to wholesalers, from Weyerhaeuser at booth 809 to Union Pacific Railroad at booth 920.
| Exhibitor | Booth | |---|---| | Boise Cascade Building Materials Distribution | 341 | | Louisiana Pacific | 501 | | Fastmarkets | 537 | | Roseburg Forest Products | 600 | | DMSi Software | 609 | | Sierra Pacific Industries | 610 | | Hampton Lumber | 615 | | Canfor, Canadian Forest Products | 712 | | Simpson Strong-Tie | 800 | | Interfor | 819 | | Western Forest Products | 1011 | | Epicor | 1046 | | CME Group | 1144 |
The trade press counted more than 200 exhibitors at the 2025 edition, so the 2026 floor is close to last year's size even with wider attendee eligibility.
How should teams research the NAWLA Traders Market 2026 exhibitor list and floor plan?
The NAWLA Traders Market 2026 floor plan and exhibitor list run on EXPOCAD, linked from the organiser's Exhibitors page. Company listings also feed the mobile app and online floor plan, and exhibitors had until August 21 to submit descriptions, so a profile without one shows only the company name and booth number.
The attendee side is public as well: the registration platform publishes a live attendee list whose download is updated nightly, with first name, last name, company and job title on each row. Exhibit sales run through Jim Conlon, NAWLA's sales lead for booth space.
Which sessions and speakers are on the NAWLA Traders Market 2026 program?
NAWLA Traders Market 2026 runs one main education session, 10 Group Live, on Thursday from 9:00 a.m. to 10:45 a.m.. In it the Shelter 10 Group holds a live peer discussion on stage. The program stays short by design, leaving most of the show to the tradeshow floor, the meals served there and the receptions.
| Role | Presenter | |---|---| | Moderator | Dustin Jalbert, Fastmarkets | | Panel | Thomas Mende, Binderholz | | Panel | Steve Conroy, Silvastar FP | | Panel | Scott Elston, FCTG | | Panel | David Stinson, Hampton Lumber | | Panel | David Preston, Capital Lumber | | Panel | Kyle Little, Sherwood Lumber | | Panel | Dan Sprouse, Progressive Services Corp. |
Kyle Little is COO of Sherwood Lumber and NAWLA's immediate past chair. For comparison, the 2025 session in Kansas City was led by Carl Lamb, Snavely Forest Products with three other industry speakers. On the floor itself, the Traders Market Lounge at Booth 836 gives attendees a sponsored break space between booth visits.
How many meeting hours does NAWLA Traders Market 2026 leave on the floor?
NAWLA Traders Market 2026 gives exhibitors two floor blocks: Thursday 11am to 5pm, six hours, and Friday 8am to 11am, three hours, for nine in total. Neither block overlaps the education session, so all nine hours are bookable. At 30-minute meetings, one rep holds 18 slots.
Lunch from 12pm to 1pm and the reception from 4pm to 5pm both run on the floor, so they count as floor time. A private meeting room at $750 per hour (9 total show hours) comes to $6,750 for the show, against $6,000 for the standard package. Booking floor meetings by the hour
Who attends NAWLA Traders Market 2026, and is it the right audience?
The NAWLA Traders Market 2026 audience is the lumber trade itself. The organiser cites 1,200+ buyers, suppliers and decision-makers, and its sponsorship page says 55% are decision makers. The mix is cross-border: 75% come from the United States and 25% from Canada, which matters for teams selling into Canadian mills and distributors.
The organiser's own figures differ: the sponsorship graphic cites 1,500+ attendees, while the trade-press recap of the 2025 edition counted 1,150. Titles on the 2026 attendee list run from Lumber Trader to GM, SPF Sales North America. The show suits companies selling to wholesalers and mills; it is a weak fit for teams whose buyers are builders, architects or retailers, because those groups sit outside the published eligibility rules.
How can exhibitors build a target account list for NAWLA Traders Market 2026?
NAWLA Traders Market 2026 publishes its attendee list on the registration platform, with a download that is updated nightly, so a target list can start from named companies rather than guesses. Against 1,200+ attendees and 200+ exhibitors, each exhibitor shares the floor with roughly 6 attendees, which rewards a short, named list over broad prospecting.
Rows on the list carry job titles such as Lumber Trader, which separates trading desks from management. Company type filters the rest: Manufacturer and Affiliate companies are required to exhibit, so attendee badges belong mostly to wholesalers and distributors. NAWLA warns that anyone selling attendee lists through unauthorized emails and phone calls has no tie to the event.
What does the NAWLA Traders Market 2026 mobile app do?
The NAWLA Traders Market 2026 mobile app is found by searching NAWLA in a phone's app store, and RoyOMartin sponsors it. It carries the up-to-date schedule, exhibit hall floorplan and exhibitor listings for the Anaheim show. NAWLA moved to a new app provider for 2026, replacing the platform used at earlier editions.
The prospectus marks the slot as Mobile App Sponsorship Sold Out. Each exhibitor's company listing appears in the mobile app and online floor plan, drawn from the description submitted before the August deadline.
Where does the NAWLA Traders Market 2026 app stop and lead capture start?
The NAWLA Traders Market 2026 app is a planning tool built around the schedule, exhibit hall floorplan and listings. Lead capture is a separate order: Exhibitor Webinar #1 set the Lead Retrieval Order Form deadline at October 21, alongside the electrical and internet forms, so the app and the scanner come from different purchases.
The registration terms add the consent layer: by allowing an exhibitor to scan your badge, an attendee agrees to NAWLA sharing contact details with that exhibitor, and opt-outs are handled under the exhibitor's own privacy policy. The floor plan sits on EXPOCAD, which locates booths but stores no conversation notes.
What does it cost to exhibit at NAWLA Traders Market 2026?
A 10x10 booth at NAWLA Traders Market 2026 costs $2,495, and a 10x20 in-line space costs $4,990. Each 10x10 includes 1 complimentary registration per 10x10 plus a draped table, two chairs and a wastebasket. Exhibitors are not required to purchase flooring this year because the hall already has carpet.
| Booth space | Price | |---|---| | 10x10 exhibit space | $2,495 | | 10x10 corner space | $2,995 | | 10x20 in-line space | $4,990 | | 10x20 corner space | $5,490 |
| Sponsorship tier | Price | |---|---| | Diamond | $17,500 | | Platinum | $15,000 | | Gold | $12,500 | | Silver | $9,500 | | Bronze | $5,000 |
Service deadlines fell in October: the Freeman discount deadline was October 7, electrical orders through Edlen were due October 14, and Freeman's advance warehouse received freight from October 5 to October 28. For 2027 the show moves to November 10-12, 2027 in Columbus, and exhibitors may select island spaces for the first time.
How many reps should staff a NAWLA Traders Market 2026 booth?
NAWLA Traders Market 2026 gives a booth two floor days: 11am to 5pm on Thursday and 8am to 11am on Friday, nine hours in all. At B2Brain's benchmark of 31 scans per productive rep-day, one rep covers 62 scans across the two days and two reps cover 124. Friday's three-hour block makes that a ceiling.
A 10x10 booth includes 1 complimentary registration per 10x10, and a second member rep registers at $599 early, $699 regular. Rep-day staffing math for a two-day floor
Which lead retrieval tool does NAWLA Traders Market 2026 use?
As of November 3, 2026, NAWLA Traders Market 2026 materials list a Lead Retrieval Order Form due October 21 but do not name the provider, device or price. The two exhibitor webinar decks, the event portal run by Freeman and the registration terms were reviewed, and none identifies the lead retrieval vendor for this edition.
What can a NAWLA Traders Market 2026 badge scan capture?
The capture fields behind a NAWLA Traders Market 2026 badge scan are not published as of November 3, 2026. The registration terms establish only that an attendee who lets an exhibitor scan your badge consents to NAWLA sharing contact information. Export formats, per-device limits and custom qualifier fields do not appear in the reviewed exhibitor materials.
Is B2Brain an alternative to the official lead capture at NAWLA Traders Market 2026?
A side-by-side test against the official NAWLA Traders Market 2026 scanner cannot be written from current sources, because no reviewed page names that scanner. The record shows only the ordering sequence: lead retrieval orders closed October 21, a week after electrical orders on October 14. B2Brain's capabilities are set out in the page's comparison module instead.
Should exhibitors run B2Brain, the official scanner, or both at NAWLA Traders Market 2026?
A price-based choice between B2Brain and the NAWLA Traders Market 2026 scanner cannot be computed yet, since the official device price is unpublished. The known inputs are the October 21 order deadline and the $2,495 10x10 booth that any capture tool would sit inside. Neither figure prices the scanner itself, so the decision stays open.
What should reps capture in each NAWLA Traders Market 2026 conversation?
NAWLA Traders Market 2026 sorts its audience by company type, so the first field a rep records is whether the contact is a wholesaler, a Manufacturer deriving a significant portion of sales dollars through wholesalers, or an Affiliate providing services to these groups. The second field is authority, since the organiser says 55% of attendees are decision makers.
Country is a third field worth recording, because 25% of attendees come from Canada and cross-border freight changes the deal. The fourth is the desk: titles such as Lumber Trader point to a trading conversation rather than a procurement one. Product line closes the record, matched to the exhibitor's booth on EXPOCAD.
How busy is the NAWLA Traders Market 2026 floor per hour?
NAWLA Traders Market 2026 puts 1,200+ attendees through nine hours of floor time, about 133 attendees per floor hour. Spread across 200+ exhibitors, that is fewer than one new attendee per booth per hour. Reaching B2Brain's benchmark of 31 scans per productive rep-day inside Thursday's six-hour block means about 5 scans an hour, so pre-booked meetings carry more weight here than walk-up volume. Per-hour traffic ratio for booth planning
When should NAWLA Traders Market 2026 leads be followed up?
NAWLA Traders Market 2026 closes its floor on Friday, November 6, after the 8am to 11am session of the November 4-6, 2026 show. B2Brain's lead-decay math puts conversation-to-conversion probability at about 85% within two hours, which for Friday conversations means 1pm Pacific the same day. It falls to about 9% after one week, which lands on Friday, November 13, 2026. Thursday conversations reach that one-week line on November 12. Dated follow-up windows after close
What does a booked meeting cost at NAWLA Traders Market 2026?
For NAWLA Traders Market 2026, a 10x10 booth costs $2,495 and a second member rep registers at $599 early, $699 regular, so a two-rep booth at the regular rate costs $3,194. Two reps at 31 scans a day over two floor days log 124 conversations. At a 50% qualification rate that is 62 qualified leads.
At B2Brain's 52% LTM (Leads-to-Meeting: meetings booked divided by qualified booth leads), against an 8% industry average for post-event follow-up, that is about 32 meetings, or roughly $100 per booked meeting. Cost per booked meeting worked through