NAB Show New York 2026 at a glance
- The show floor runs October 21 and 22 from 10 a.m. to 5 p.m. at the Javits Center.
- The conference calendar begins October 20, one day before the exhibits open.
- The organizer announced more than 225 exhibitors, over 150 speakers and more than 60 education sessions.
- Current show floor admission costs $150 for two days or $100 for a single day.
- Raw exhibit space is listed at $43 per square foot, while a standard 10 by 10 turnkey package costs $5,700.
- Maritz handles registration, housing and the event lead retrieval dashboard for exhibitors.
What makes NAB Show New York 2026 useful for media teams?
NAB Show New York 2026 combines a two day exhibition with three days of conferences at the Javits Center. The organizer announced more than 225 exhibiting companies, over 150 speakers and more than 60 education sessions across broadcast, streaming, sports, creator businesses, artificial intelligence, audio and production workflows.
The floor is positioned for product evaluation rather than broad business networking. Exhibitors can demonstrate equipment and software while buyers compare production, post production, cloud, transmission and infrastructure tools in one venue.
Which NAB Show New York audiences should attend or exhibit?
NAB Show New York 2026 serves broadcasters, creators and media technology professionals. The organizer specifically lists station executives, newsroom leaders, engineering directors, cloud architects, streaming operations managers, systems integrators, production managers and media technology buyers among the relevant roles.
The event is a weaker fit for teams without a media creation, distribution, monetization or infrastructure requirement. Booth qualification should distinguish active workflow projects from general interest in cameras, streaming or artificial intelligence.
What are the 2026 conference, exhibit and badge pickup hours?
NAB Show New York conferences run October 20 through 22. The show floor opens Wednesday, October 21 and Thursday, October 22 from 10 a.m. to 5 p.m. Badge pickup is available from 8 a.m. to 5 p.m. on all three dates.
October 20 is a conference day, not an exhibit day. Post|Production World begins that morning, while the exhibition and four show floor theaters begin on October 21.
How do the three NAB Show New York days differ?
Tuesday, October 20 carries seven conference hours from 10 a.m. to 5 p.m. Wednesday adds seven exhibit hours, four floor theaters and the 4 p.m. show floor party. Thursday supplies the final seven exhibit hours, with the Career Fair closing at 2 p.m. and the floor closing at 5 p.m.
The calendar therefore contains 21 published program hours across three days, including 14 hours when the exhibition is open. Conference pass holders receive the earlier start; show floor pass holders enter on October 21.
Where are the exhibition, meetings and newsroom inside Javits?
NAB Show New York 2026 uses the Javits Center at 429 11th Avenue. The show floor, conference rooms and show office sit on Level 3. Meeting rooms are on Level 2, and the newsroom occupies the 4E Terrace.
That split matters for appointments. A booth conversation that moves into a private meeting requires a level change, while press activity may require a separate trip to the terrace. The current Map Your Show floor plan supplies booth and theater locations.
What is the practical route to Javits Center for NAB Show New York?
The 7 subway stops at 34th Street Hudson Yards, about a five minute walk from Javits Center. The organizer lists taxi transfer ranges of 25 to 40 minutes from LaGuardia, 40 to 60 minutes from Newark and 45 to 60 minutes from JFK.
Regional rail reaches Penn Station or Grand Central, while the M34, M42, M50, M12 and M11 buses serve the area. Rideshare pickup and drop off is designated at 38th Street and 11th Avenue.
Which NAB Show New York pass matches each agenda?
The current two day Show Floor Pass costs $150 and a Wednesday or Thursday pass costs $100. Post|Production World costs $799 and includes its October 20 and 21 sessions plus the show floor. Local TV Strategies costs $699 and includes its October 21 conference and both exhibit days.
A full day SMPTE Bootcamp pass costs $500, while a half day option costs $250. The Marconi Awards on October 20 require a separate $475 individual ticket and do not include show floor access.
Which badge, cancellation and access rules are confirmed?
As of September 30, 2026, the official planning page confirms badge pickup from 8 a.m. to 5 p.m. on October 20, 21 and 22. The reviewed public pages do not state a complete attendee cancellation schedule, badge replacement fee or badge sharing rule.
Pass inclusions are explicit: show floor admission excludes Post|Production World, Local TV Strategies, SMPTE Bootcamp and the Marconi Awards unless the selected package says otherwise.
How does official housing work for NAB Show New York?
Maritz is the official registration and housing provider for NAB Show New York 2026. The organizer says no deposit is charged when a room is reserved through the official block, and the exhibitor schedule sets October 1 as the housing deadline.
The public planning page does not expose a stable hotel rate table outside the registration portal. Hotel prices therefore remain portal dependent, while proximity to Javits and the official Maritz booking path are confirmed.
When should travelers arrive and leave New York?
Post|Production World participants need to reach Javits before the 10 a.m. conference opening on October 20. Show floor only attendees can collect badges from 8 a.m. on October 21 before the exhibits open at 10 a.m.
A departure after 7 p.m. on October 22 protects the final 5 p.m. floor close plus the organizer published airport transfer windows. JFK may require up to 60 minutes by taxi, Newark up to 60 minutes and LaGuardia up to 40 minutes before airline check in time.
What products and companies fill the 2026 show floor?
The September 24 organizer announcement lists more than 225 exhibitors, including over 40 first time companies and 53 international companies. The floor spans production, post production, broadcast, streaming, cloud, artificial intelligence, audio, workflow and infrastructure technologies.
Official role guides feature companies such as Grass Valley, EVS, Ross Video, Lawo, Riedel, Dell Technologies, Arista Networks, Quantum, LucidLink and Telestream. The Map Your Show directory remains the current roster and booth location source.
How should teams work the Map Your Show directory?
The 2026 Map Your Show planner connects the exhibitor directory, floor map and personal schedule. Its current floor represents more than 225 companies across 18 published product categories, from advertising technology and cameras to cloud storage, remote production, streaming and transmission.
A first pass can separate categories by active project. A second pass can use booth location and theater timing to create compact routes on Level 3 instead of a single unranked exhibitor list.
Which speakers, sessions and floor formats stand out?
NAB Show New York 2026 announced over 150 speakers across more than 60 education sessions. The published roster includes Ling Ling Sun of Maryland Public Television, Clare Duffy of CNN, Jason Lowery of Adobe and Chelley Bissainthe of Love Island USA.
Formats include four show floor theaters, Post|Production World, Local TV Strategies, the SMPTE Bootcamp, AES programming and the Career Fair. Theater D carries sports programming on Wednesday and professional audio on Thursday.
Where are the cleanest meeting windows during the show?
The exhibition supplies two seven hour windows, 10 a.m. to 5 p.m. on October 21 and 22. Wednesday also contains a one hour show floor party from 4 p.m. to 5 p.m., leaving 13 regular exhibit hours plus that networking hour across the two days.
The full session planner should control final appointment placement because theater sessions run throughout both days. The published floor hours create the outer boundary, while individual conference bookings determine the usable gaps.
Does the NAB Show New York audience match a media technology ICP?
The organizer reported 11,500 registered attendees for the 2025 edition, with 62 percent attending for the first time, 10 percent arriving internationally and 95 countries represented. Current 2026 role guides identify broadcast executives, newsroom leaders, creators, engineers, architects, operations managers and technology buyers.
That mix favors products tied to media workflows, infrastructure, production, distribution or monetization. It is less suitable for general business software that lacks a credible media operations use case.
Can exhibitors estimate target account density for 2026?
A same edition attendee to exhibitor ratio cannot be calculated as of September 30, 2026. The organizer publishes 11,500 registrations for 2025 and more than 225 exhibitors for 2026, but combining different editions would create a false precision.
The defensible targeting inputs are the current role guides, the live Map Your Show directory and the published technology categories. A 2026 density calculation should wait for a current attendance figure.
What does the official My Show planner cover?
The My Show planner lets NAB Show New York attendees favorite exhibitors, build a session schedule and use the current floor map. Map Your Show also powers the exhibitor resource center used for company listings and booth administration.
The planner is useful for route and agenda design. It should not be treated as proof that an exhibitor has bought a badge scanning package or that attendee registration data is available to every booth.
Where does My Show end and booth capture begin?
The reviewed 2026 pages separate the Map Your Show planner from the Maritz Lead Retrieval Dashboard. Map Your Show handles directory, map and schedule functions, while the Maritz tutorial covers purchasing a booth lead retrieval device.
The public material does not document a data connection between the two systems. As of September 30, any shared login, export path or automatic transfer remains unverified.
What does a 2026 NAB Show New York booth cost?
Raw exhibit space costs $43 per square foot, making a 10 by 10 footprint $4,300 before services. Standard turnkey packages cost $5,700 for 10 by 10 and $12,750 for 10 by 20. Lounge turnkey options cost $7,000 and $12,350 for the same sizes.
Freeman service discounts ended September 21. Electrical, technology and plumbing advanced rates end October 6, and security early rates end October 9. Those service orders sit outside the published booth package figures unless the package states otherwise.
How much booth coverage do the two exhibit days require?
The 2026 floor is open for 14 hours across two days. At B2Brain's benchmark of 31 scans per productive rep day, two reps operating both days create capacity for 124 scans before breaks, demos and scheduled meetings reduce available conversation time.
Exhibitors must keep booths staffed whenever the floor is open. Setup must finish by 5 p.m. on October 20, and move out begins after the October 22 close.
Which official lead retrieval service is named for exhibitors?
NAB Show New York identifies Maritz as the 2026 lead retrieval vendor. The exhibitor learning center links a Maritz Lead Retrieval Dashboard tutorial for purchasing a device, and the current exhibitor schedule set September 23 as the discount deadline.
The official public pages do not display a current device price. That missing number should remain separate from the confirmed vendor, purchasing path and deadline.
Which fields and limits does the Maritz device publish?
The 2026 organizer pages confirm the Maritz purchase dashboard but do not publish the current capture fields, user allowance, export format, device price or integration limits. Those details were still absent from the reviewed public material on September 30, 2026.
A prior edition order form cannot establish the current package. The draft therefore does not carry old scanner prices or describe unsupported product functions.
Can B2Brain be compared with the Maritz package yet?
A feature level comparison is not supportable until the 2026 Maritz specification is public. The available evidence confirms the vendor, dashboard and September 23 discount deadline, but not the package fields, integrations or per user limits.
B2Brain can be described through its approved functions: pre event targeting, conversation capture, meeting booking and event to CRM attribution. No claim is made that Maritz lacks any of those functions.
Should a booth use Maritz, B2Brain or both?
The current evidence does not support a universal product choice. Maritz is the official device purchasing route for NAB Show New York, while B2Brain covers account preparation, conversation context, meeting commitment and opportunity attribution.
The missing 2026 Maritz price and specification prevent a cost or feature decision rule. A booth may require official badge access while using a separate workflow for qualification and follow up.
What context belongs on every NAB Show New York lead?
Qualification fields should reflect the actual floor. Useful entries include buyer role, media segment, current production or distribution workflow, project stage, target deployment date, technical environment, product category, decision process and agreed next meeting.
The organizer names broadcasters, creators, newsroom teams, enterprise studios, streaming operators and engineering leaders. The floor categories add cloud, audio, cameras, post production, transmission and infrastructure context that can drive routing after the event.
How can a booth protect lead quality across 225 exhibitors?
More than 225 exhibitors share 14 show floor hours, an average of over 16 exhibiting companies per open hour. Two productive reps at the B2Brain benchmark can capture 62 conversations per day, so account priority matters more than attempting complete floor coverage.
A record should distinguish an active purchase from technical research and include a dated next action. That structure keeps a contact from being treated as qualified solely because a badge was scanned.
What follow up dates apply after the October 22 close?
The show floor closes at 5 p.m. on Thursday, October 22. Using B2Brain's reported comparison, conversation to conversion probability is about 85 percent within two hours and about 9 percent after one week, making 7 p.m. on October 22 and October 29 the relevant routing checkpoints.
Ownership should follow the captured media segment, project and next step. The morning after report can separate scheduled meetings, open follow ups and contacts that still lack qualification.
Which verified costs can inform the return decision?
A raw 10 by 10 footprint can be derived at $4,300 from the published $43 square foot rate, while the standard turnkey 10 by 10 price is $5,700. These are verified cost inputs, not a complete event budget.
No ROI figure is modeled because contract value, service orders, travel cost, qualification rate and booked meeting outcomes are not published for an individual exhibitor. Actual spend and opportunity data can be added after the show without inventing a return forecast.