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ISC East 2026

Security buyers, integrators and exhibitors meet across physical and cyber disciplines in New York.

Dates
Nov 3–5, 2026
Location
Jacob K. Javits Convention Center · New York, NY
Format
In-person
* ISC East: official 2025 show-floor footageISC East 2026 exhibitors using B2Brain event lead capture while attending the event
Official 2025 video; ISC East 2026 meets November 3-5 in New York.
3 WEEKS TO GO — pages are refreshed as the agenda is confirmed.
6,100+
2025 professionals
Organizer post-show report, prior edition
13h
2026 hall access
Wed 10-5; Thu 10-4
QUICK ANSWER

What is ISC East 2026?

ISC East 2026 runs November 3-5 at the Jacob K. Javits Convention Center in New York. SIA Education@ISC starts Tuesday; the exhibit hall opens Wednesday and Thursday for 13 total scheduled hours. Current standard passes list $150 for two hall days, $220 for a single education day and $280 for all three education days. The organizer identifies three exhibitor packages and includes a Lead Retrieval App in its 2026 package sheet, but the reviewed sheet does not name the app vendor or publish its full technical terms. Images and videos here depict prior editions.

WHY IT MATTERS

A concentrated East Coast security buying room

The show joins physical security, access control, cyber and identity discussions with live product demonstrations. SIA and ASIS NYC are event collaborators; its attendees include end users, integrators, consultants and public safety leaders. That mix can make a specific deployment question more useful than a broad product pitch.

The organizer promotes 6,100+ security professionals and 200+ brands, while its 2025 post-show report documents more than 6,100 professionals and more than 200 exhibitors. Those figures describe scale and prior turnout; they do not identify who has registered for 2026.

AGENDA & SESSIONS

What's on the floor

10-3:45 PM
SIA Education@ISC sessions
Javits Center
See program
Opening education day; exhibit hall closed
9:30 AM-4 PM
SIA Education@ISC sessions
10 AM-5 PM
Exhibit hall and live demonstrations
Javits Center
9:30-1:45 PM
SIA Education@ISC sessions
10 AM-4 PM
Final exhibit-hall day
Javits Center
Digital Trust & IdentityBiometrics & Identity TechnologiesConverged Physical + CybersecuritySecurity Operations & SOC ManagementData Center & Critical Infrastructure Security
EXHIBITORS & SPONSORS

Who's setting up on the floor

2026 floor-plan entries

Which booths to map first

The 2026 exhibitor package sheet offers One Alarm, Two Alarm and Three Alarm tiers. It names Freeman for general exhibit services, Javits Center for electrical and internet, and Metro Multimedia for audiovisual. Confirm live stand assignments before meetings.

Want to discuss booth strategies? Book a demo and take back the updated exhibitor list.
WHO ATTENDS

The audience your booth is buying access to

INDUSTRIES ON THE FLOOR
Corporate securityPublic safetyHealthcare and educationGovernment and transportationCritical infrastructure

Is your buyer here?

Useful for end users, integrators, consultants, security leaders, law enforcement and emergency managers evaluating specific physical, cyber or identity projects. Public event pages do not provide a named registered-buyer list.

BEYOND THE BOOTH

Where the pipeline actually gets built

Use the different functions of the education and hall days.

Tuesday · Nov 3
Education before the hall
Use SIA sessions to refine the deployment questions that will guide booth conversations.
Wednesday · Nov 4
Longer hall window
The seven-hour hall day is the better window for product demonstrations and prebooked stand meetings.
Thursday · Nov 5
Six-hour final window
Reserve priority follow-ups before the 4 PM close and check notes before departure.
LOGISTICS

Everything you need before you fly in

Venue

Jacob K. Javits Convention Center, 655 West 34th Street, New York, NY 10001.

Transit

The 7 train stops at 34 St-Hudson Yards, near Javits.

Housing

Connections Housing is the official housing provider. The October 9, 2026 block deadline has passed; check current availability.

Exhibit services

Freeman handles general services; Javits Center handles electrical and internet. The Javits service discount deadline is October 20.

Capturing contacts

The official 2026 package sheet includes a Lead Retrieval App (Unlimited Downloads) and Colleqt QR Code, without a named app vendor or published export terms.

PASSES & PRICING
Exhibit hall
Two-day Expo Hall access; standard price
$150
One education day
One SIA Education@ISC day; standard price
$220
Three education days
All SIA Education@ISC days; standard price
$280
WHAT PEOPLE SAY

Reviews that you need to know about this show

Video — previous editions
ISC East 2026 exhibitors using B2Brain event lead capture while attending the event
ISC East 2025 Day 2 (2025)
YouTube · ISC Security Events
ISC East 2026 exhibitors using B2Brain event lead capture while attending the event
ISC East 2024 Day 1 (2024)
YouTube · ISC Security Events
ISC East 2026 exhibitors using B2Brain event lead capture while attending the event
ISC East 2025 | Show Floor Spotlight (2025)
YouTube · Hanwha Vision America
B2BRAIN VS THE BADGE SCANNER

What the event's own tool leaves on the table

The organizer includes a Lead Retrieval App and Colleqt QR code in the 2026 exhibitor package sheet, but does not name the app vendor or publish a feature and export specification in the reviewed pages. Confirm package eligibility and event data permissions before selecting an extra workflow.

Capability
On your own
B2Brain
Before arrival
Review the 2026 exhibitor hub and confirm which lead-app package applies to the booth.
Prepare target-account context and the deployment questions to ask.
On the floor
Use only the organizer-approved capture method and confirm the attendee’s follow-up permission.
Keep company, use case, project stage and promised action together in a qualified note.
After each hall day
Check app exports and manual notes against the package terms; export format is unverified.
Review account fit and assign each agreed next step to a team owner.
After November 5
Consolidate permitted contact records and resolve missing context before follow-up.
Prioritize the accounts with a concrete security project and a confirmed next action.
HOW TO WIN AT ISC EAST 2026

Turn ISC East 2026 from "event spend" to Pipeline Channel

Motion 01 — Pre-event · target list

Build a sector-specific meeting list

Select target accounts from healthcare, transportation, public safety, education or critical infrastructure, then verify attendance directly. Use the current floor plan to locate confirmed 2026 stands and the SIA program to identify relevant session topics.

Take a demo, learn how, and go back with the list for free.
Motion 02 — On the floor · capture + book

Use Wednesday for demos, Thursday for decisions

Wednesday offers seven hall hours and Thursday six. Capture the specific environment, integration constraint, decision role, permission and next action. The package sheet lists a lead app, but its unnamed vendor and unverified export terms require a check with the exhibitor team.

Motion 03 — Post-event · LTM + attribution

Reconcile notes after the final hall close

The hall closes at 4 PM on Thursday, November 5. Confirm which contacts permitted follow-up, attach the relevant demonstration or session context, and assign a specific next step by November 12 rather than sending every contact the same recap.

Event offer for first-time customers
Start a free B2Brain trial for ISC East 2026
Use B2Brain from your phone to prepare for the show, capture conversations, and keep follow-up moving.
QR code to start a B2Brain free trial
Scan to start your free trial
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THE FULL BRIEFING

Everything you need before you go

KEY TAKEAWAYS

ISC East 2026 at a glance

  • ISC East meets November 3-5, 2026 at the Jacob K. Javits Convention Center.
  • SIA Education@ISC starts Tuesday, November 3, 2026; the hall opens Wednesday, November 4, 2026.
  • Hall access is scheduled for 10:00 AM - 5:00 PM Wednesday and 10:00 AM - 4:00 PM Thursday.
  • Standard passes currently list $150 for Expo Hall access, $220 for one education day, and $280 for three education days.
  • The 2026 exhibitor package includes a Lead Retrieval App (Unlimited Downloads) and Colleqt QR Code; no vendor name is shown.
  • The 2025 edition drew over 6,100 industry professionals and More than 200 exhibitors, according to the organizer.

What is ISC East 2026?

ISC East runs November 3-5, 2026 at the Jacob K. Javits Convention Center in New York. It is produced with SIA and ASIS NYC and opens its 2026 education theme around Digital Trust & Identity. The organizer promotes a scale of 6100+ security professionals, but a promotional number should not be read as a verified 2026 registration count.

Which security teams should attend ISC East?

The organizer names end users, integrators, consultants, and solution providers as core participants. It also calls out public safety professionals, law enforcement, emergency managers, and security leaders. Buyers from corporate security, healthcare, education, government, transportation, and critical infrastructure have distinct needs; the floor promises live product demonstrations, so a visitor should arrive with a concrete system or deployment question.

When are ISC East education and exhibit hall hours?

Education begins Tuesday, November 3, 2026, with sessions from 10:00 AM - 3:45 PM. The exhibit hall opens Wednesday, November 4, 2026, from 10:00 AM - 5:00 PM, then returns Thursday, November 5, 2026, from 10:00 AM - 4:00 PM. These are different schedules: a hall-only visitor has two show-floor days, while a three-day education badge includes the opening Tuesday program.

How do the three ISC East days differ?

Tuesday, November 3, 2026 is an education day, from 10:00 AM - 3:45 PM, before the hall opens. Wednesday, November 4, 2026 has 10:00 AM - 5:00 PM hall access; Thursday, November 5, 2026 has 10:00 AM - 4:00 PM hours. Long demonstrations fit the Wednesday window; Thursday can accommodate a decision or second conversation.

Plan meetings around a conference program.

Where is ISC East held in New York?

The show takes place at the Jacob K. Javits Convention Center, 655 West 34th Street, New York, NY 10001. The organizer publishes a 2026 FLOOR PLAN, which provides the location of stands within the convention-center setting. A meeting request can identify its booth number and whether it falls on the Tuesday education day or a hall day.

How can visitors reach the Javits Center?

The Jacob K. Javits Convention Center address is 655 West 34th Street, New York, NY 10001. The organizer says subway line 7 goes right to the Javits at 34th St Hudson Yards. Connections Housing is the official hotel partner, but the October 9, 2026 room-block date has passed; confirm available rooms and present rates before booking.

What do ISC East 2026 passes cost?

The current registration page lists a $150 standard exhibit hall pass, a $220 single-day education pass and a $280 three-day education pass. It says Standard pricing ends November 5. Compare the badge against the day you actually need: the hall is open on Wednesday and Thursday, while education starts Tuesday. Check the registration checkout for taxes, fees and live availability.

What does each ISC East badge include?

The $150 standard hall badge includes Two-day Expo Hall access. The $220 education option gives Entry to one day of SIA Education@ISC conference sessions, while the $280 option gives Entry to three full days of SIA Education@ISC conference sessions. The published package labels establish session access; verify any add-ons or substitutions directly at checkout rather than assuming all badge classes are interchangeable.

What is the ISC East hotel booking status?

Connections Housing is the official ISC East housing provider. The published hotel-block deadline was October 9, 2026, which has passed at this October 16 review. The organizer also points to subway line 7 and its 34th St Hudson Yards stop for access to Javits. A block deadline is not proof that every room has sold out; check current inventory and price through the housing link.

How much more is three-day education than one day?

The current standard price is $220 for one education day and $280 for three education days, a $60 difference. At $150, the two-day hall pass is $70 below the one-day education price and $130 below the three-day education price. These gaps compare badge costs only; the single-day option applies to a chosen program day.

Build an event travel and badge budget.

Which companies and products are on the ISC East floor?

The verified 2026 directory includes Napco Security Technologies Inc., Brooklyn Supply, Macurco and Eagle Eye Networks. The show spans Physical Security, Cybersecurity, Access Control, Detection & Response and related categories. These company entries establish a live floor-plan starting point, not attendance by any specific employee or buyer. Check each listing again before arranging a product demonstration.

How can the ISC East exhibitor directory be used?

Use the official 2026 FLOOR PLAN to confirm stand positions before sending a meeting invitation. In the reviewed directory, NAPCO is at Stand(s):903, Brooklyn Supply at Stand(s):437, Macurco at Stand(s):1021 and Eagle Eye Networks at Stand(s):803. The Three Alarm package advertises a Priority Profile, which makes directory prominence a paid package feature rather than a measure of buyer fit.

What security education is scheduled for 2026?

The 2026 program lists Biometrics & Identity Technologies, Data Center & Critical Infrastructure Security, and Converged Physical + Cybersecurity among its topics. SIA describes over 60 sessions and over 140 expert speakers. It names ASIS International, NICET, ETA International, BICSI, and ALOA for continuing education credit. The 2025 edition also had an Experience Center, a prior-year floor feature rather than a confirmed 2026 session.

How many ISC East exhibit hall hours are available for meetings?

Wednesday, November 4, 2026 has 10:00 AM - 5:00 PM hall hours, a seven-hour window. Thursday, November 5, 2026 has 10:00 AM - 4:00 PM hall hours, six more hours. The two windows total 13 scheduled exhibit hours. Leave buffer between demonstrations and education sessions; a badge or a floor plan does not guarantee an available representative at every stand.

Set a practical booth meeting rota.

Which buyer roles does ISC East reach?

ISC East names end users, integrators, consultants, and solution providers, plus public safety professionals, law enforcement, emergency managers, and security leaders. Its vertical list reaches corporate security, healthcare, education, government, transportation and critical infrastructure; the organizer also promotes 80+ countries represented. The organizer reports over 6,100 industry professionals in 2025, including nearly 4,700 attendees; those prior-edition totals do not prove which buyer roles have registered for 2026.

Which 2026 exhibitor accounts have booth locations?

Four reviewed 2026 exhibitor entries pair a company with a stand: Napco Security Technologies Inc. at Stand(s):903, Brooklyn Supply at Stand(s):437, and Macurco at Stand(s):1021. Eagle Eye Networks is separately listed at Stand(s):803. These are practical anchors for a route through the hall, subject to the live floor plan; they are not a registered-attendee list.

What does the ISC East exhibitor planner include?

The 2026 EXHIBITOR HUB and FLOOR PLAN are available to exhibitors. The package sheet offers ONE ALARM, TWO ALARM and THREE ALARM tiers; the top tier includes a Priority Profile and Lead Booster. Those are listed package components, not proof of a specific sales result. Staff should compare their purchased tier with the hub before expecting a directory treatment or lead feature.

How are Colleqt and exhibitor capture different?

The 2026 exhibitor package sheet lists Lead Retrieval App (Unlimited Downloads) and Colleqt QR Code for booth operations. The attendee-facing Colleqt description instead says visitors can scan Colleqt QR codes at every booth and receive a summary email each day. These are different user workflows. Neither statement proves that an exhibitor can export every attendee-side collection, so obtain the actual package and data terms.

What is known about ISC East exhibit package costs?

The organizer advertises ONE ALARM, TWO ALARM and THREE ALARM packages, with one 500-watt booth-electric inclusion and a special exception for 400 ft. and larger spaces. Freeman's discount deadline is October 5, 2026; the Javits service discount deadline is October 20, 2026, and JAVITS CENTER supplies electrical and internet. The top package advertises Lead Booster, but the reviewed sheet lacks a complete booth dollar-price table. Services, staffing and excluded charges remain quote-dependent.

How should a booth cover the two hall days?

The hall is open Wednesday, November 4, 2026 from 10:00 AM - 5:00 PM and Thursday, November 5, 2026 from 10:00 AM - 4:00 PM. That is 13 scheduled hours. Staff the early Wednesday demonstrations and book priority return visits before Thursday's shorter close. Record each permitted conversation while the project context is fresh rather than reconstructing the details after teardown.

Create a booth coverage plan.

Who supplies ISC East 2026 lead retrieval?

The 2026 package sheet includes Lead Retrieval App (Unlimited Downloads) and Colleqt QR Code, but the public materials reviewed October 16 do not identify the app vendor. Freeman's general-services role is separate from this unanswered capture-provider question. Treat the vendor as unverified until the organizer supplies the current order form or app terms; do not label an unrelated show contractor as the badge provider.

Which ISC East scanner limits are documented?

Lead Retrieval App (Unlimited Downloads) and Colleqt QR Code are named in the 2026 package sheet. The reviewed public documents do not specify device counts, offline use, custom qualifiers, export format, retention period or API access. Unlimited downloads is a package label, not a complete technical specification. These open terms determine whether a proposed capture process would work at this event.

Can B2Brain be compared with the ISC East app?

A meaningful comparison requires an identified official Lead Retrieval App (Unlimited Downloads) with documented functions, while the reviewed 2026 sheet only also lists Colleqt QR Code. B2Brain can organize account research and follow-up context, but a speed or feature win over an unnamed show app would be unsupported. Confirm the event app's capture and export rights, then compare it against the team's actual account workflow.

Which ISC East capture workflow is documented?

The exhibitor sheet lists Lead Retrieval App (Unlimited Downloads), whereas the attendee Colleqt page says visitors scan QR codes at booths and get a summary email each day. These facts establish two perspectives on collection, not a complete data handoff between them. As of October 16, the reviewed pages leave exhibitor exports and permissions unclear. Ask the organizer for the workflow contract before importing contacts elsewhere.

What should booth staff capture about a security buyer?

End users, integrators and consultants may ask different questions about the same security product. A useful permitted note records the organization, deployment setting, buying role, current system, constraint and agreed next action. Topics such as Biometrics & Identity Technologies and Data Center & Critical Infrastructure Security can supply precise qualifiers instead of a generic interest tag. Public safety professionals, law enforcement, emergency managers, and security leaders may also have procurement and incident-response conditions to capture.

Use an event conversation checklist.

How should ISC East lead quality be judged?

The organizer's 2025 post-show report counted over 6,100 industry professionals, including nearly 4,700 attendees and More than 200 exhibitors. Those rounded prior-edition figures describe room size; they do not establish qualified leads for an individual booth. A lead-quality record requires project need, role, permission and an agreed next step. The denominator for a conversion rate comes from the exhibitor's own captured and attributable records.

Assess event lead quality.

When should ISC East follow-up start?

The 2026 hall closes Thursday, November 5, 2026 after its 10:00 AM - 4:00 PM hours. A one-week follow-up checkpoint therefore falls on November 12, after the team has reconciled consented notes and assigned owners. Earlier Wednesday discussions can receive a promised document sooner. The message should reference the specific demo or deployment question, not merely the event name.

Plan a follow-up sequence.

Can ISC East booth ROI be calculated publicly?

The official 2026 materials name ONE ALARM, TWO ALARM and THREE ALARM packages and a one 500-watt booth-electric inclusion, but the reviewed package sheet does not provide complete booth-tier dollar prices. Public sources also cannot know an exhibitor's travel, labor, deal value or attributable sales. ROI needs the team's own cost ledger and post-event opportunity records; do not convert the organizer's attendance figures into a revenue forecast.

FAQ

Questions buyers actually ask

Answers are self-contained and structured for Google and AI-answer engines.

November 3-5, 2026 at Jacob K. Javits Convention Center, 655 West 34th Street, New York, NY 10001.
Wednesday, November 4 from 10 AM to 5 PM and Thursday, November 5 from 10 AM to 4 PM. Education also runs Tuesday, November 3.
The organizer currently lists $150 for two-day Expo Hall access, $220 for one SIA education day and $280 for all three education days.
Freeman is named for general exhibit services, Javits Center for electrical and internet, and Metro Multimedia for audiovisual orders.
The 2026 exhibitor package sheet includes a Lead Retrieval App (Unlimited Downloads) and Colleqt QR Code. The reviewed sheet does not name the app vendor or specify export terms.
No. The event images and four event videos show the 2023, 2024 or 2025 editions and are labeled accordingly.
3 WEEKS TO GO

Walk into ISC East 2026 with a target list — and out with meetings booked.

Get the ISC East 2026 prep guide