Key points for B2B Forum 2026
- MarketingProfs B2B Forum runs November 2 to 4, 2026 in Boston, with the main conference before the workshop day.
- The event uses Omni Boston Hotel at the Seaport, 450 Summer Street, for its conference and hotel block.
- Full-rate All-Access passes are $2,595, while the main conference rate is $1,995.
- The 2026 sponsor prospectus forecasts 900+ marketers and lists booth formats from 6’x6’ to 10’x20’.
- Sponsor packages include lead retrieval app licenses, but the prospectus does not identify the provider.
What is MarketingProfs B2B Forum 2026 in Boston?
MarketingProfs B2B Forum returns to Boston on November 2 to 4, 2026. For 20 years, the organizer has used this event to bring B2B marketers together for practitioner sessions and peer conversation. Its 2026 sponsorship prospectus projects 900+ attendees, a planning estimate rather than an audited headcount.
Which B2B marketing roles gather at the Forum?
The sponsor information describes an audience with 72% of attendees at manager level or above and 70% with eight or more years in marketing. It also says 21% attend in teams of at least two, which matters to exhibitors seeking several stakeholders from one organization. Another 48% come from companies with 500 or more employees.
What are the 2026 conference and workshop dates?
The advertised event span is November 2 to 4, 2026. The pass page separates November 2 to 3 as the Main Conference Days, then reserves November 4 for workshops. Programming starts before those dates: the Welcome Home Party is set for Sunday, November 1 | 6:00 to 7:30pm.
How does the first conference day break into learning blocks?
Monday breakfast runs 7:00am-8:15am ET, followed immediately by the opening session at 8:15am-9:30am ET. The first concurrent block begins 10:20am-11:05am ET, leaving a 50-minute interval after the opening. The sponsor reception begins 5:45pm-7:30pm ET. This sequence defines a morning learning block and an evening sponsor window. See the day-block calculation.
Where does B2B Forum meet inside Boston Seaport?
B2B Forum takes place at Omni Boston Hotel at the Seaport, whose street address is 450 Summer Street. The sponsor prospectus places Sunday's Welcome Reception in the Sponsor Hall; the public pages do not provide a room-by-room hall map. That makes the hotel a single arrival point, while sponsor hall placement remains an organizer assignment.
How far is the Omni from Logan and what does parking cost?
The event travel page puts the Omni 2.8 miles from Boston Logan International Airport and describes the drive as about 8 minutes. Overnight parking is priced at $55 for self-park or $65 for valet on that page. These are travel-page figures, so an arrival budget should account for the actual flight time and transportation used.
What do the 2026 B2B Forum passes cost?
The published full-rate All-Access pass is $2,595, or $2,395 under the PRO member or qualifying group column. The main conference pass is $1,995, or $1,795 in that discounted column. A workshop-only place is listed at $950, while the page states a $200 Discount for PRO members and groups of three or more.
Which pass, refund and transfer rules apply in October?
Individual passes must be paid by credit card online, while a qualifying group can use a single invoice or single credit card transaction. Single day and single session passes are not available. As of the October 13 review, the published policy says No refunds are permitted after 5:00pm ET on October 11, 2026. Substitutions on or after October 30 carry a $100 transfer fee.
What are the two official Omni room rates?
The B2B Forum room block is at Omni Boston Hotel at the Seaport, the same hotel as the conference. The travel page lists Artist Tower at $289/night and Patron Tower at $329/night. Those rates are the organizer's advertised room types, and availability may change independently of the event pass inventory.
How early does a Sunday arrival precede the first keynote?
The Sunday photo walk starts Sunday, November 1 | 3:00 to 4:30pm, one calendar day before Monday's 8:15am-9:30am ET opening. The hotel is 2.8 miles from Logan and the organizer estimates about 8 minutes by road. Those figures leave a separate margin for airport exit, traffic and check-in. See the arrival-window calculation.
What are the B2B Forum sponsor booth formats?
The 2026 prospectus differentiates a 10’x20’ title booth, a 10’x10’ gold booth, an 8’x8’ silver space and a 6’x6’ bronze space. The title level is marked SOLD! in that document. It also offers a 200+ lead turnkey webinar in the Silver+ package, a separate sponsorship benefit rather than a floor traffic forecast.
Is a searchable 2026 sponsor directory public?
The reviewed 2026 sponsorship page and prospectus define booth packages and sponsorship benefits, but they do not expose a searchable company and booth directory as of October 13. The current program names individual sponsored sessions, which establishes some participating organizations without proving a complete sponsor list. Directory-level account mapping therefore remains an evidence gap for this draft.
Which 2026 speakers and workshop subjects are on the program?
Opening keynote speakers include Ann Handley and Rory Sutherland. The program lists 5 workshops for November 4, with named instructors including Pam Didner, Andy Crestodina and Zontee Hou. The concurrent schedule includes AI Implementation & Management, Marketing Strategy and Demand Generation & Growth topics.
Where do Monday sessions leave meeting windows?
The opening ends at 9:30am ET and the first concurrent sessions begin 10:20am-11:05am ET, creating a 50-minute published break. A Monday sponsor gathering runs Monday, November 2 | 5:45 to 7:30pm. These windows support short conversations, while the detailed program determines any longer meeting blocks. See the meeting-window calculation.
What seniority and experience does the Forum report?
MarketingProfs describes 72% of attendees as manager level or above and 70% as having eight or more years of marketing experience. The prospectus further splits seniority into 35% director level or above and 17% vice president level or above. These are organizer-reported audience statistics, useful for targeting but not guarantees about who will visit any booth.
Which industries and company sizes are represented?
The sponsor page lists Technology, Marketing Services, Manufacturing, Healthcare, and Banking and Financial among its top five represented industries. It reports 48% from companies with at least 500 employees. The prospectus additionally shows 59% from employers with 250 or more staff and 29% from companies with at least $100 million in revenue.
Is there a verified 2026 B2B Forum event app?
The current registration, program and sponsorship pages give event schedules and pass details, but none of the reviewed pages identifies a 2026 attendee app listing or its publisher as of October 13. The sponsor prospectus mentions lead retrieval app licenses for exhibitors; that is not evidence of the attendee app's features. This section records the distinction without assigning a product name.
What planning features are documented before the show?
The public program supports manual schedule planning by listing conference sessions and workshops, and the travel page identifies the Omni hotel and arrival details. Neither source documents an attendee meeting planner, in-app matchmaking, saved exhibitor lists or calendar export as of October 13. Those features cannot be treated as available simply because the event has a detailed online program.
Are sponsor package prices available publicly?
The 2026 prospectus specifies booth sizes and included staff passes, while the sponsorship page directs interested companies to a MarketingProfs adviser. Neither reviewed source publishes a price for the title, gold, silver or bronze package as of October 13. The ticket prices in the registration table are attendee pass rates and do not serve as booth prices.
How does the sponsor hall operate across the Forum?
The prospectus schedules a Welcome Reception in the Sponsor Hall on Sunday, then marks the Exhibit Hall Open on the Monday and Tuesday conference days. It schedules Exhibitor Move-out after Tuesday programming. Sponsors must keep at least one company representative at their booth during exhibiting hours. A detailed public hall-hour timetable was not included in the reviewed sponsor materials.
Which lead retrieval vendor supplies the sponsor app?
The title package includes Two lead retrieval app licenses, while the smaller packages specify One lead retrieval app license. The official 2026 prospectus does not identify the app provider, product name or registration platform. Naming a vendor on the basis of an older edition or unrelated Cvent program session would overstate the current evidence.
What capture fields and exports does the sponsor app provide?
The prospectus confirms that sponsor packages include lead retrieval app licenses, and it says additional lead retrieval app licenses may be purchased. It does not publish the 2026 app's scan fields, note controls, qualification prompts, export format or CRM integration as of October 13. The actual capture workflow therefore remains undocumented in the public sponsor kit.
How does the sponsor app compare with a full conversation record?
The available 2026 evidence establishes the presence of a sponsor lead retrieval license, without defining its contact fields or exports. A named feature comparison would imply facts the organizer has not published. B2Brain's verified product claims can describe its own context capture, but they cannot establish what the unnamed Forum app lacks at this edition.
What do extra app licenses and devices cost?
The sponsor prospectus states that additional lead retrieval app licenses may be purchased at the exhibitor's expense. It does not show a unit price, device rental schedule, own-device rule or purchase deadline in the reviewed pages. Booth budget calculations can therefore include the documented existence of extra licenses, but no defensible dollar amount for them.
Which buyer details matter in B2B Forum conversations?
The organizer's 72% manager-level statistic makes the visitor's buying role relevant to a sponsor record. Since 21% attend in teams of two or more, a conversation should distinguish an individual interest from a wider team initiative. A practical industry field helps route the conversation; the Gold booth package includes one lead retrieval app license, which affects staffing.
Does the organizer publish qualified lead or meeting rates?
MarketingProfs projects attendance and describes its seniority mix, but those metrics do not say how many booth conversations become qualified opportunities or booked meetings. The public sponsorship page and 2026 prospectus reviewed on October 13 do not state a qualification rate, conversion rate or account-level meeting outcome. No event-specific lead yield is assumed here.
When can sponsor follow-up begin after Tuesday move-out?
The sponsor prospectus places Exhibitor Move-out on Tuesday, November 3; the separate workshop day falls on November 4. That is a one-day interval from hall close to the next event date. Tuesday's Late Night with B2B is scheduled Tuesday, November 3 | 7 to 10:30pm, so a team working both activities needs a planned handoff. See the follow-up timing calculation.
Can a sponsor calculate cost per booked meeting from public rates?
The organizer has not published a 2026 sponsor package price in the reviewed prospectus, and neither that document nor the sponsorship page gives a qualified-meeting conversion rate. Without both a spend figure and a meeting count, a cost-per-meeting result would be invented. Published pass and hotel prices support an attendee travel budget, but they do not fill the sponsor ROI inputs.