CAMX 2026 TL;DR
- CAMX 2026 runs Conference Sept 21–24 / Exhibition Sept 22–24 at the Georgia World Congress Center, Atlanta.
- The official site positions it as North America's largest composites and advanced materials event.
- Typical draw is roughly 500 exhibitors and 7,000 attendees across aerospace, automotive, marine, medical, and more.
- 10+ live process demonstrations run on the floor alongside 100+ education sessions.
- Lead retrieval is available as an add-on via CAMX/Freeman exhibitor services — or exhibitors can use a modern alternative like B2Brain.
- Qualify by application, material need, evaluation stage, and buying role rather than industry alone.
Everything You Need to Know Before You Arrive in Atlanta
Dates and venue: CAMX 2026 runs Conference September 21–24 and Exhibition September 22–24, 2026, at the Georgia World Congress Center, Building C, in Atlanta, Georgia.
Scale and audience: CAMX describes itself as the largest, most comprehensive composites and advanced materials event in North America, typically drawing roughly 500 exhibitors and 7,000 attendees spanning aerospace, automotive, marine, medical, energy, construction, space, and more.
How to treat the floor: Treat CAMX as an application-routing problem, not a badge-title problem. An aerospace materials engineer, an automotive OEM sourcing lead, and a marine parts manufacturer may all stop at the same booth but need completely different qualifying questions and follow-up.
Field Marketing Tip
Route conversations by application and material need, not by industry alone. Ask what part or process the visitor is trying to solve for and what stage their evaluation is at. That single question separates casual technical curiosity from an active sourcing decision.
Know the Buyer Before They Walk Up
Materials and process engineers
They evaluate spec fit, process compatibility, and performance data. Capture the application, current material, and what's driving the switch.
OEM sourcing and procurement leads
They care about cost, supply reliability, and qualification timelines. Capture volume needs, incumbent supplier, and decision timeline.
R&D and innovation leaders
They're scouting emerging materials and processes ahead of a formal program. Capture the research area and internal champion so early interest doesn't go cold.
Distributors and manufacturer reps
They can become channel or supply partners. Capture territory, current lines carried, and appetite to add a new one.
Day-by-Day Floor Strategy
Pre-show and kickoff
Use the exhibitor directory and floor plan to identify target accounts, distributors, and academic contacts before the show starts. Registration and move-in run Sunday and Monday, with the CEO Forum and SAMPE/ACMA award events Monday evening.
Day 1 — Tuesday
Hall opens 10am–5pm after the keynote. Prioritize pre-booked accounts and first-time attendees during the morning orientation window. Capture application, material spec, and evaluation stage per conversation.
Day 2 — Wednesday
Full hall day, 9am–5pm. Run a mid-show account review: merge duplicate visits, route technical questions to specialists, and use the Poster Awards session to connect with technical presenters whose research overlaps your pipeline.
Final day — Thursday
Hall runs 9am–1pm with breakfast on the show floor and conference programming held directly on the floor — the show is structurally designed to keep attendees present. Use this window to convert open conversations into a scheduled next step before travel begins.
Zones and Themes to Track
Live process demonstrations
10+ live demos of vacuum infusion, light resin transfer molding, and other advanced processes producing real parts. Track which processes are drawing sustained crowds — that's where buying interest concentrates.
Application verticals
Aerospace, automotive, marine, and medical each show up with distinct qualification needs — capture which application vertical a visitor is solving for, not just their job title.
Technical papers and poster sessions
100+ education sessions and the Poster Session surface where the research frontier is heading — useful for spotting emerging-technology conversations before they reach procurement.
Lead Retrieval at CAMX 2026
CAMX runs its exhibitor and attendee directory through MapYourShow, with booth logistics handled by Freeman. Lead retrieval itself is available as a paid add-on through CAMX/Freeman exhibitor services rather than a default inclusion — exhibitors should confirm current licensing and pricing directly with the exhibitor services team ahead of the show.
A standard badge-scan add-on gets you a name and contact record after the show. B2Brain goes further by capturing the sales context that's easy to lose on a technical floor like CAMX's: application, material spec, evaluation stage, budget owner, and promised next step. That gives the team CRM-ready records, contextual follow-up, and next-step booking in real time instead of a flat export that still needs interpretation weeks later.
Want to walk the CAMX floor or convert your booth into a pipeline generating machine? Use a lead-capture process that's actually built for a technical, application-driven show? Talk to us today — book a demo.
Build Your ROI and Pipeline Math
Illustrative assumption block: assume a $45,000 total event investment for booth presence, build/services, travel, and lead capture; 4 booth reps; 3 show days; 8 meaningful conversations per rep per day; 40% qualified-account rate; 30% lead-to-meeting rate; 50% meeting-to-opportunity rate; and $120,000 ACV. Replace these assumptions with your actual booth package, travel cost, ACV, and historical conversion rates.
Formula: total event investment = booth + build + services + travel + lead capture. Meaningful conversations = booth-team capacity × show days × utilization. Qualified conversations = meaningful conversations × qualified-account rate. Meetings booked = qualified conversations × lead-to-meeting rate. Opportunities = meetings booked × meeting-to-opportunity rate. Expected pipeline = opportunities × average contract value. Pipeline multiple = expected pipeline ÷ total event investment.
Worked example: 4 reps × 3 days × 8 conversations = 96 meaningful conversations. 96 × 40% = 38 qualified conversations. 38 × 30% = 11 meetings. 11 × 50% = 5 opportunities. 5 × $120,000 assumed ACV = $600,000 modeled pipeline. Against $45,000 assumed spend, that is a 13.3× pipeline-to-spend multiple.
- Conservative: 60 conversations × 25% qualified × 20% meeting rate × 40% opportunity rate × $120,000 ACV = about $120,000 modeled pipeline.
- Target: 96 conversations × 40% qualified × 30% meeting rate × 50% opportunity rate × $120,000 ACV = about $600,000 modeled pipeline.
- Strong execution: 140 conversations × 50% qualified × 40% meeting rate × 60% opportunity rate × $120,000 ACV = about $2.0M modeled pipeline.
This is planning math, not a guarantee. The practical lever is the number of qualified, application-specific conversations that leave the venue with context, ownership, and a scheduled next step.
After the Show
Split follow-up by application and evaluation stage. Send OEM sourcing contacts a spec-and-supply-focused note, send R&D contacts a deeper technical answer, and route distributor conversations to channel owners.
B2Brain at CAMX 2026
Use B2Brain to turn pre-show targeting, booth conversations, and post-show follow-up into a clean revenue motion on a technical, application-driven floor.
Reps can capture context with rich voice notes, convert them into CRM-ready records, send contextual and personalized follow-up, and show leadership which CAMX floor conversations are turning into meetings and pipeline.