New!
The Event Intelligence Platform is here
Event Lead Capture to Booked Meetings to Pipeline
B2Brain is the Event Intelligence Platform for B2B revenue teams. Scan a badge, capture the conversation context, book a meeting with qualified prospects, sync to CRM and generate pipeline.
Trusted by B2B revenue teams from the trade show floor to the CRM.
Your most reliable bridge from Offline Conversations to Pipeline Opportunities
Learn More
Learn More
- How it works across the event
Three motions.
One shared intelligence layer.
B2Brain runs the full event arc - before your reps arrive, while they're on the floor, and the morning after. The same data carries across all three so the show compounds, not resets.
Motion 01 · Before
A
Walk in with a target list, not a blank badge.
B2Brain pulls the show's exhibitor and attendee lists, matches them to your CRM, and surfaces the open opportunities and target accounts attending. Each rep gets a prioritized briefing before day one.
2.4X
More booth meetings
vs. cold floor walking
Motion 02 · During
B
Book the meeting before they leave the booth.
Scan the badge. Capture a voice or text note. Score against ICP in real time. Send a dual calendar invite to the prospect and the right Account Executive — in under thirty seconds, offline-capable, sub-five-second scan-to-note
52%
Average LTM rate
vs. 8% post-event
Motion 03 · After
C
The morning-after report your CMO actually asks for.
Every lead, note, meeting, and opportunity syncs into Salesforce or HubSpot with show attribution intact. By 9am the next day, your field marketer has a one-page Offline-to-Pipeline report — leads, meetings, deals, revenue.
100%
Event-to-CRM
attribution
Why customers love B2Brain
Real time + streamlined
Productive sales reps make for an efficient team that builds great pipeline
ROI++
Leads => crm => pipeline
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Our Sales team has used B2Brain at several large tradeshows, making us immensely productive. It streamlines lead capture, is easy to load the information into our CRM, insuring timely follow up and trackability.
Chris Robertson - Director Sales & Marketing, AvCarb
Reliable Lead Capture, every time
Never miss a lead from an event. Or the opportunity to generate qualified pipeline.
100%
event to crm attribution
“With B2Brain, we can now exactly attribute pipeline and leads to every event. The team has been incredible to work with.”
Caroline Raffetto - Head of Events and Marketing, LumberFi
Bridge from Event Floor to Hubspot CRM
Rush hour at the booth, or walking those miles inside trade show floor - works for both
31
number of scans by productive users / day
“The B2Brain demand capture app is the best and most seamless in the market today. It’s smooth integration with Hubspot CRM ensures we don’t lose any lead at tradeshows, even when there is a rush.”
Gopal Krishna - Head of Sales & Marketing NA, Zetwerk
Context: Voice Notes >> Typed Notes
Speak as you think, and capture rich business context, in seconds
1/5th
time it takes to add voice note vs typed note
“B2Brain is genius. Snap a pic, add a quick voice note and save. Enriched data and context is quickly added, and I can refer back anytime.”
Jason Dumois - Interim Chief Growth Officer, Hippovideo
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Meetings to Pipeline to Revenue, now in your hand
- The $80K Problem
A booth conversation costs $200. Most of them die in a spreadsheet 72 hours later.
Your reps meet 130 people at the show. Three days later, your SDRs get a CSV with no context. Two weeks later, the prospect has forgotten your booth existed. By Q2, your CFO is asking what the $80,000 booth actually generated - and nobody has a clear answer.
The badge scanner was never the answer. It best helped the event organiser measure footfalls in each booth. For you, the exhibitor, it captures contact information, not commitment.
"
We scanned 200 badges at the summit and booked three calls. The follow-up email is already too late.
"
Our SDRs got handed a spreadsheet three days late, with no notes, no context. That's not a lead — that's a prayer.
"
CFO asked me what pipeline the show generated. I had a lead count. He wanted a revenue number. I had no answer.
The Solution
- A New Standard
Stop counting leads.
Start counting meetings.
We coined a metric the entire B2B events industry needed: Leads-to-Meeting (LTM) — the only ROI metric that connects what happened at your booth to what shows up in your pipeline.
LTM = Meetings Booked ÷ Qualified Booth Leads
- What "Good" Looks Like
A 40%+ LTM rate isn't aspirational. It's what booking-on-the-spot looks like.
Lead-decay data is unforgiving: conversion probability drops from ~85% within two hours of the booth conversation to ~9% after one week. The teams winning trade shows in 2026 aren't capturing more leads. They're committing the meeting before the prospect leaves the booth
40%+
LTM with on-the-spot booking
~9%
LTM after a week of decay
- Why teams switch
Built for 2pm on day two.
Not a quiet demo.
B2Brain is optimized for your trade show floor experience. Rush hour at the booth? Serendipitous meeting with a high value prospect? Poor wifi?
No problem at all - your team will come out trumps.
01
Speed that holds up at rush hour.
Sub-five-second scan-to-note. Native iOS, offline-first, no loading spinners. Built for the exact failure mode where every other event tool dies - patchy WiFi, queue at the booth, day two of a major show.
Sub-5s scan-to-note capture
Offline-first iOS app · queue and sync
Zero training for booth staff
Voice or text notes in one tap
02
Commitment at the booth, not follow-up from the office.
A one-tap dual calendar invite — to the prospect and to the right Account Executive — while the prospect is still at the booth. A meeting booked at the show converts at three to five times the rate of post-event outreach.
Dual calendar invites in 30s
Real-time ICP scoring
Smart AE routing rules
Auto deal creation in CRM
03
Pipeline your CFO can read on one page.
The morning-after Offline-to-Pipeline report showcases leads to meetings to deals to revenue. Auto-generated, executive-ready, no additional formatting required. This is the artefact that turns "did this show work?" into "which shows should we do more of?"
Per-show pipeline reports
Per-rep, per-conversation attribution
Cumulative show-over-show memory
CFO-ready, no spreadsheets
- Built For
Five buyers.
One platform that maps to each of their KPIs.
For the Field Marketer who has to defend 30% of the marketing budget.
You are being asked to prove pipeline contribution from every show. "We scanned 500 badges" is no longer an answer. B2Brain replaces it with a number your CMO recognises — Leads-to-Meeting — and a morning-after report ready for the QBR.
Auto-generated Offline-to-Pipeline report — leads → meetings → deals → revenue
LTM benchmarks across your verticals so you know what "good" is
Per-show pipeline attribution that survives the CFO question
Voice-notes from booth conversations => proves a real lead + adds rich Context to your CRM
For the Sales Director whose reps get paid on meetings - not scans.
Reps don't adopt scanners. They adopt anything that makes them look good in their 1:1. B2Brain maps directly onto the metric that already gets reps promoted: meetings booked. That's why its adoption sticks where it has failed with every previous tool.
One-tap calendar invite to the right AE before the qualified prospect walks away
Ability to customize the qualification parameters without additional effort
3× pipeline per rep across our customer benchmarks
Real-time leaderboard - who is booking, who is scanning, who is likely to hit quota
For the Head of Marketing running a calendar of 12+ shows a year.
You don't have time to babysit a CSV per event. You need a single dashboard that shows every event's LTM, pipeline created, and revenue closed - side by side. So you can stop attending the shows that don't work.
Per-show pipeline reports with full revenue attribution
Show-over-show comparison: which events generate the highest LTM
Pre-built intelligence for hundreds of B2B trade shows
CFO-ready exports - no formatting required
For the RevOps lead who has been burned by every tool whose CRM sync silently broke.
Real-time, Salesforce and HubSpot sync. Smart deduplication when three reps scan the same prospect at an event. Visible confirmation ("✓ Added to HubSpot"). Offline fallback queue. Resilient enrichment. The integrity layer your CRM data deserves.
Incremental Context with each account and each scan
Salesforce and HubSpot real-time sync
Smart dedupe across reps and across shows
Show attribution preserved on every record
For the Founder-CEO whose first big trade show is six weeks away.
You're flying a small team to MODEX or IMTS with $50K of booth spend on the line. Per-event pricing, 24-hour onboarding, no SDR team required. Walk in with a target list. Walk out with meetings on calendars.
Per-event pricing - no annual lock-in
iOS app live in minutes, no RevOps required
Vertical playbooks for Manufacturing, Energy, Supply Chain
Same workflow your enterprise customers already use
- Everything Inside
Twelve capabilities. One platform.
Badge + business card scan
Capture from booth or off-floor. Both flows enrich automatically.
Voice + text notes
Capture conversation context in the rep's voice - transcribed, tagged, and actioned .
Real-time ICP scoring
Know which conversation is worth pursuing while it's still happening.
On-the-spot meeting booking
One-tap dual calendar invite to the right AE, before the prospect walks away.
Salesforce + HubSpot sync
Real-time, Contact, Account, and Notes Sync with smart dedupe and visible confirmation.
Contact enrichment
Email, LinkedIn, firmographics auto-enriched within seconds.
Per-event ROI dashboard
LTM, pipeline, revenue attribution - show-by-show.
Deal Creation with specific stages
Voice notes can be used to create deal for qualified prospects, with specific stages.
Works on Airplane Mode
Reps on their flight back home can continue scanning and adding notes while on airplane mode.
Show-over-show memory
Every record carries forward. Year two starts where year one ended.
Offline-capable iOS app
Native iOS, offline queue, syncs when WiFi returns.
GDPR-aligned data handling
App-based capture and consent flows for European events.
Pillar 01 · Speed
Built for 2pm on day two - not for the demo room.
Show floors are hostile environments. Patchy WiFi. Queues at the booth.
Reps with 30 seconds before the next conversation. If the app hesitates, the rep reverts to photos — and your tool is dead.
Sub-5-second scan-to-note
Offline-first, native iOS
Rush-hour resilient
Pillar 02 · Commitment
The invite lands before they leave the booth.
A confirmed follow up meeting from the show converts at 3–5× the rate of post-show outreach. B2Brain is the only platform that books the meeting on the spot, routes it to the correct AE, and creates the deal in your CRM - in one tap.
Dual calendar invite
AE round-robin and territory routing
Deal record auto-created
Pillar 03 · Pipeline
The morning-after report your CMO actually asks for.
One auto-generated report in your inbox the day after every event: leads → meetings → deals → revenue, mapped cleanly, executive-ready. This is the artefact that turns "did this show work?" into "which shows should we do more of?" — and it's what makes your champion fight to keep us at renewal.
Per-event LTM dashboard
Closed-loop revenue attribution
Show-over-show institutional memory
- Industries Served
Vertical depth,
not horizontal noise.
Pre-built show calendars, buyer archetypes, and outreach playbooks for the industries where trade shows and in-person events are still the #1 pipeline channel.
Manufacturing
Industrial automation, robotics, heavy equipment. Buyers are Operations Directors, Sourcing Leaders and VPs of Manufacturing.
Major Shows
IMTS · FABTECH · Automation Fair · Pack Expo · ProMat
Supply Chain & Logistics
3PLs, supply-chain SaaS, DC operations. Highly metric-driven buyers who already think in pipeline terms.
Major Shows
MODEX · CSCMP EDGE · Home Delivery World · Gartner SC · GS1 Connect
Energy & Utilities
Plant managers, Project Engineers, Procurement. Long, multi-stakeholder, relationship-driven cycles.
Major Shows
DISTRIBUTECH · POWERGEN · OTC · ADIPEC · RE+ Series
Construction
General Contractors, Real Estate Developers, Facilities Managers. Project-specific, short evaluation windows.
Major Shows
World of Concrete · GreenBuild · Build Expo
- B2Brain vs. The Badge Scanner
A spreadsheet is not a strategy.
The default lead-retrieval device costs about $600 per rep per show. For a four-rep booth at eight shows a year, that's $19,200 to receive a contact list. Instead, here is what you get with B2Brain.
B2Brain vs Standard Badge Scanner Comparison
| Capability | Standard badge scanner | B2Brain |
|---|---|---|
| What gets captured |
Contact info only
|
Contact + pain + use case + buying signals
|
| Qualification |
None - done post-show, if at all
|
Real-time ICP scoring on the floor
|
| Meeting booking |
Not available
|
In-booth dual calendar invite, 30s
|
| Follow-up speed |
Days to weeks · manual
|
Same day · context-rich · automated
|
| CRM sync |
Manual CSV import
|
Native real-time Salesforce + HubSpot
|
| Pipeline attribution |
Difficult or impossible to prove
|
Per-show, per-rep, per-conversation
|
| Show-over-show memory |
Resets every event
|
Cumulative account history
|
| Cost shape |
~$600 per device per show, every show
|
Subscription or custom plan replacing all rentals
|
- Pricing
Two ways to buy. Both replace the $600 scanner.
Per-event for teams attending their first 3–5 shows. Platform subscription for revenue teams running 8+ shows a year. Every plan includes Salesforce or HubSpot sync.
Per-Event
Show Pass
From $200 / per user per event
For small teams attending 3–5 shows a year. No annual lock-in.
Buy for as many reps as will use the app
iOS app + web dashboard
Salesforce or HubSpot sync
Per-show pipeline report
Email support
Book a Demo
Book a Demo
Platform · Most Popular
Pipeline
Custom · starts at $10K / yr
For revenue teams running 8+ shows annually with multiple verticals.
Unlimited events & reps
Multi-vertical playbooks
Full LTM attribution Dashboard
Show-over-show memory
Salesforce + HubSpot + custom fields
Dedicated CSM & QBR support
Book a Demo
Book a Demo
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Frequently asked questions
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Frequently asked questions
Don't see your question? Email support@b2brain.com — our support team replies within an hour.
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What is B2Brain and how does it work?
B2Brain is a field sales and event intelligence platform. Reps click a badge, business card or a linkedin profile, capture voice or text notes about the conversation, and send a calendar invite to the prospect on the spot. Every record syncs in real time to HubSpot or Salesforce with full event attribution.
What is the Leads-to-Meeting Metric (LTM) Metric?
Leads-to-Meeting (LTM) is the percentage of qualified booth leads at a trade show that convert into a scheduled follow-up meeting. The formula is LTM = Meetings Booked ÷ Qualified Booth Leads. Teams that book meetings on the spot at the booth typically achieve 40%+ LTM, compared to roughly 9% for teams relying on post-event SDR follow-up.
Does B2Brain integrate with Hubspot and Salesforce?
Yes. B2Brain has native, real-time, sync with both HubSpot and Salesforce. Every lead, note, meeting, and opportunity flows into the CRM with show attribution intact, and smart deduplication handles cases where multiple reps scan the same prospect.
Does B2Brain work Offline at trade shows?
Yes. The B2Brain iOS app is offline-first. Reps can scan badges and business cards, capture voice and text notes, and score leads without a live connection. Data queues locally and syncs when connectivity is restored - built specifically for the patchy WiFi of large convention centres, and for the Rep's flight back home after a tiring show.
How much does B2Brain cost?
B2Brain offers two pricing models. Per-event Show Pass starts from $200 per user per event with no annual commitment, designed for teams attending 3–5 shows a year. Platform subscriptions start around $10,000 per year and are designed for revenue teams running 8+ events annually with multi-vertical needs and full LTM attribution. See detailed Pricing
Can I book meetings directly from a badge scan?
Yes. After scanning a badge and capturing notes, the rep taps once to send a dual calendar invite to both the prospect and the correct AE - routed by territory, vertical, or named-account assignment. The prospect receives the invite before leaving the booth.
How fast can we deploy B2Brain before our next show?
Most teams are live within 2 hours. Reps download the iOS app, sign in via OTP, Google, or Microsoft, and the CRM integration is configured in a single onboarding session. No RevOps engineering is required for standard Salesforce or HubSpot connections.
Which industries is B2Brain built for?
B2Brain is purpose-built for B2B revenue teams selling to mid-market and enterprise customers in multiple industry verticals. Customers selling to Manufacturing (IMTS, FABTECH, ProMat), Supply Chain & Logistics (MODEX, CSCMP EDGE), Energy & Utilities (DISTRIBUTECH, POWERGEN, RE+), and Construction (World of Concrete, GreenBuild) have generated tremendous value and pipeline as well as streamlined their Event-led workflow significantly, with B2Brain.
