this llms.txt file is designed to help LLMs better understand and index this website. # www.b2brain.com > B2Brain is event lead capture software that scans badges, books meetings on the floor, and syncs to your CRM so every booth conversation becomes pipeline. ## Home [Event Lead Capture App for Trade Shows | B2Brain](https://www.b2brain.com): B2Brain is event lead capture software that scans badges, books meetings on the floor, and syncs to your CRM so every booth conversation becomes pipeline. ## About [About B2Brain | Event Intelligence Platform](https://www.b2brain.com/about): Built on a trade show floor for people on their feet. B2Brain turns event conversations into pipeline with Offline to Pipeline technology. ## Pricing [B2Brain Event Lead Capture Pricing & Plans](https://www.b2brain.com/pricing): B2Brain event lead capture pricing: per-event Show Pass with no lock-in, plus annual plans with full lead-to-meeting attribution. Compare plans and start free. ## Event exhibitors [Event Lead Capture for Exhibitors | B2Brain](https://www.b2brain.com/event-exhibitors): Replace the badge scanner with B2Brain event lead capture for exhibitors: qualify booth leads, book meetings on the spot, and prove pipeline per show. ## Event attendees [Event Lead Capture While Walking the Floor | B2Brain](https://www.b2brain.com/event-attendees): Capture event leads on the move: scan badges, add voice notes, and book meetings while walking the floor, with every lead synced to your CRM. Try B2Brain. ## Demo [Book a Demo | B2Brain Event Lead Capture Platform](https://www.b2brain.com/demo): Schedule a 30-minute demo of B2Brain. Capture trade show leads, book meetings on-site, and sync to your CRM. Trusted by B2B revenue teams. ## Privacy policy [Privacy Policy | B2Brain](https://www.b2brain.com/privacy-policy): Learn how B2Brain collects, uses, and protects your personal information. Review our privacy practices, data security measures, and your rights. ## Events [Automate 2026 — Exhibitor Prep Playbook | B2Brain | B2Brain](https://www.b2brain.com/events/automate-2026): Automate 2026 · Jun 22–25 · Chicago, IL. 50,000+ attendees, 1,000 exhibitors. B2Brain helps automation exhibitors turn booth conversations into booked meetings. [Event Lead Capture Guides by Trade Show | B2Brain](https://www.b2brain.com/events): Browse B2Brain event lead capture guides for top trade shows like MODEX, GS1 Connect, and IEEE PES T&D, with exhibitor prep tips and booth lead capture tactics. [IEEE PES Transmission & Distribution 2026 | B2Brain](https://www.b2brain.com/events/ieee-pes-td-2026): IEEE PES T&D features energy industry businesses showcasing their products, prospecting with enterprise buyers from energy and utilities and other players. Learn about preparing for the event and getting value for your investment in terms of pipeline, using B2Brain for lead capture, adding context, booking meetings and generating pipeline. [HITEC 2026 — Exhibitor Prep Playbook | B2Brain | B2Brain](https://www.b2brain.com/events/hitec-2026): HITEC 2026 · June 15–18 · San Antonio, TX. B2Brain helps hospitality tech exhibitors turn booth conversations into booked meetings and measurable pipeline. [| B2Brain](https://www.b2brain.com/events/modex-2026): ## Blogs [B2Brain](https://www.b2brain.com/blogs): [Leads-to-Meeting (LTM): The Metric That Will Redefine Trade Show ROI | B2Brain](https://www.b2brain.com/blogs/leads-to-meeting): Leads To Meeting (LTM) is to Event Marketing what Cost Per Click (CPC) was to Search Advertising. This metric enables your team to understand pipeline impact and ROI from events, in a clear, tangible and measurable way. ## New pipeline generation [Turn Event Lead Capture Into Pipeline | B2Brain](https://www.b2brain.com/new-pipeline-generation): Go beyond event lead capture: qualify booth leads in real time, book meetings on the floor, and attribute net-new pipeline to every trade show with B2Brain. ## Terms of service [Terms of Service | B2Brain](https://www.b2brain.com/terms-of-service): Read B2Brain's Terms of Service. Learn about account registration, user responsibilities, privacy, and legal terms for using our event lead capture platform. ## Platform [How B2Brain Event Lead Capture Works | B2Brain](https://www.b2brain.com/platform): See how B2Brain event lead capture works before, during, and after the show: scan, qualify, book meetings, and sync every lead to your CRM with attribution.